FameBox launches American Swan Beauty the Blogger

FameBox launches American Swan Beauty the Blogger
Pioneering web reality show where glamour meets social media
Mumbai, India — May, 2014: FameBox, the leading multi-channel talent platform on digital media, has announced the launch of American Swan ‘Beauty & the Blogger’, a pioneering web reality show where glamour meets social media. This first-of-its-kind reality show, will feature 8 shortlisted fashion models and the country’s top bloggers who join forces for a unique multi round contest. The show will be initiated through a three-day event scheduled from 13th to 15th May 2014 at an exclusive resort. This is followed by a grand finale which will be viewed on the FameBox Fashion channel on YouTube. The winners will be chosen basis the social media buzz and influence they generate.
Beauty & the Blogger comes close on the heels of an extremely innovative and successful concept of ‘FameBox WebChef’,India’s first web reality show, that created a stir among online food enthusiasts. The property has garnered 2 million plus views with 3.5 million watch minutes, 40 k + likes and 5k + shares.
Anusha Dandekar, Indian VJ, Actress and Singer, who is part of jury team, says “As online presence takes over the world, I am really happy to be a part of the first ever web reality show, American Swan Beauty and the Blogger. Not only will it be fun and edgy it will also give an opportunity to push young fashion talent onto bigger runaways and maybe even become blogging beauties!”
Cyrus Sahukar, popular VJ and Actor, will be hosting the online reality show Beauty & the Blogger. He comments,“With a bevy of beauties and the brainiest bloggers, American Swan Beauty & the Blogger has all the makings of a web and social media super hit. I am looking forward to hosting this innovative web reality show and having lots of fun along with the millions of viewers who cannot wait for the action to start!"
Malini Agarwal aka MissMalini, India’s first and most famous celebrity blogger will act as a mentor for the contesting bloggers. She says, “When an engaging idea meets an intelligent ambassador, that is what makes waves on social media. American Swan Beauty & the Blogger has both ingredients in abundance. I am really happy to guide some of the country’s smartest bloggers as they showcase their best for this unique web reality show.”
On the hunt for India’s much admired team for beauty and blogger, Dhruvank Vaidya, Director, FameBox said, “Fashion and beauty has made a major impact on social media so far and needless to say this category is much engaging. With Beauty & the Blogger, we aim to provide a platform to the rising fashion enthusiasts who can experience the power of social media and become Webstars in the domain they follow so closely.”
With the most engaging content drawing in the views, likes and clicks, 16 lucky contenders are gearing up for rollercoaster ride. Post an in-depth grooming session on 12th May 2014 hosted by a renowned stylists from Lakme and Tressemme, the beauties and the bloggers will head towards the 3 day launch event starting 13th May 2014.
The winning fashion model will be the face of American Swan, the country’s fastest growing premium lifestyle apparel brand whereas the winning blogger shall be its social media brand ambassador. Additionally, the winning pair will also get the chance to host their own exclusive channel on the FameBox network. Besides this, there will also be a cash prizes and merchandise from American Swan, Lakme and Tresemme.
FameBox is Asia’s premier network working with established and independent talent to build engaged communities around their digital video content. FameBox currently manages a network across genres including entertainment, fashion, food, lifestyle and technology.
About FameBox:
FameBox is Asia’s premier network working with established and independent talent to build engaged communities around their digital video content. Apart from marketing and monetizing their content, talent also gets access to technology platforms, distribution partnerships and a network of brand relationships across Asia. For more information, please visit:http://www.fameboxnetwork.com. Famebox is part of TO THE NEW (www.tothenew.com), an ecosystem of companies that helps clients succeed in Digital Marketing, Content creation and management, Social media analytics and high end Web and Mobile development