Facebook Marketing 101: Understanding the Pros and Cons

In terms of Web 2.0 programs, Faceboook has come along to dominate all the rest in recent years. It not only has grown into a strong platform for social interaction but has given marketers a way to connect to targeted group of audience in a new way. If you aren't using Facebook to get the word out about your business, you're simply losing on the opportunity to reach out to a wide market of millions of active users. People use Facebook all the time now to interact with their friends, play games online, celebrate their interests, and even meet new people or learn about events, making it an extremely important part of many people's lives, as it's their window to the world. Now, what would happen if your promotional message were to become an item in this hive of activity? It will not only increase traffic to your site but will also give you business on the long run. The following outlines ways to get the world out about your business to the audience that's waiting for you on Facebook.

Facebook started monetizing their service once they reached a couple of million users. Social Ads was launched, which allowed businesses to put ads on Facebook to promote their service or product. It isn't complicated at all; what's more, this is easier than most popular PPC services out there like Google's Adwords. Because of the ability to target users based on their gender, interests, age group and a lot more, the chances of your ads getting clicked on will greatly increase. Your primary objective is to be sure that the individuals clicking on these ads are the audience that they were intended for. That's the advantage of the precise targeting, which means that only your chosen market will see your ad. This means your ad will get a higher click-through-rate, which in turn means more traffic for you. Another great way to get your ad noticed is to add a relevant picture or graphic that will grab your audience's attention. Having a picture along with your ad will make your ad look more trustable, noticeable and highly responsive.

You can also get a group or page of your own to begin marketing if you cannot afford the ads. You have the ability to develop any type of page or interest group that you desire through Facebook. You can then reach your targeted market for absolutley no cost. You just need to decide what type of page you want to construct to talk about your business and site. Then you need to find people to join your group or become a fan of your page, it couldn't get much easier. You have the option to directly invite people and let them invite others to your group. But if you create a page, you'll have to do your own marketing to get the word out about it. Whether you create a group or a page, with the right strategies and some time, your business will begin to get some response with the help of Facebook.

Facebook is exploding and it's only getting bigger. Every day, there are more members. The number of active members grows by the hundreds every day. Before the competition gets fierce, and before things get difficult, get the most out of this social networking platform.

Santos Crumrine is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on MLM Success training and on Ambit Energy training