Article Marketing Strategies that Really Work

Even though the article marketing landscape has changed with Google's Farmer/Panda update, you can learn how to make it work better for you. In the years before the war on content farms began in earnest, there were essentially two approaches to article marketing. Although some article marketers took the path of syndication, which meant producing high quality articles, a larger number focused more on quantity, relying on the directories to get their articles quickly ranked. What counts today, though, is quality content, as the search engines aren't as likely to rank articles that appear in directories as they used to be.

If you make good use of data, or numbers, in the titles of your article you will catch eyes. For example, 5 Ways To Grow Larger and Better Tasting Tomatoes, will automatically tend to make people wonder what those five ways are. If the numbers in the headline strategy is good enough for magazines, then you know it is worthwhile. Those magazine copywriters are nicely rewarded for their efforts and expertise with headlines that convert. The entire headline has to work well and properly address the concerns of your audience. Check out Google Alerts, and you can use that with your niche keywords to get tons of content ideas. This is truly a no-brainer thing to do because it is automated, and you will receive news you can pick and choose from. You can report on the news item, without plagiarizing, and explain why it matters to the audience. When you think about it, you will never, ever run out of content that is different and relevant. If you want to talk about being different, then probably there are not too many others doing this in your market.

If you publish articles online, there's a good chance that at some point, someone has used it without permission. If you've published many articles on well known directories, chances are some of these articles are on other people's sites, in many cases without the resource box they are supposed to include. Here is a method that can potentially turn a negative into a positive. When you find your content used without the link back to your site, contact the person who took it and offer them a deal. Don't attack or threaten them, but just try to start a reasonable conversation with them. Let them know that you're open to supplying them with regular content, as long as they give you the proper credit. The alternative is to simply remove the offending article from their site; otherwise, let them know you're prepared to file a DMCA notice that could get their site taken down. By maintaining a professional approach to article marketing, there's no limit to what it can accomplish for your online business. Our thoughts affect the outcome in many ways, and this certainly includes article marketing. Making an adjustment in your outlook, then, can make all the difference in the results you get from article marketing. So make up your mind that you will become as knowledgeable about article marketing as you can, and that you'll put your knowledge to good use.

Shanix Pineda is a rising star in the blogging world who writes articles on affiliate marketing, advertising and MLM. His passion for blogging draws readers all over the world. Checkout his articles on MLM Leads marketing and on Talk Fusion marketing