While making the SEO Competitive Intelligence report, use an excel sheet to match the researched metrics with your own website. the following Metrics of the competing web site is analyzed:
1. Page Title and Meta Tags:
These are thought of the core metrics whereas optimizing a website. The Page Title, Keywords & description Meta Tag can either be obtained from Toolbar options: view -> Page supply or from the various free Meta Tag analyzer tools on the web.
2. Internal Linking:
This helps in analyzing how a website is linked to its inner web content. A well linked web site helps in correct distribution of the Page Rank to inner pages together with simple navigation for the user.
3. URL Structure:
The URL structure of the inner pages of high ranking websites are often analyzed to obtain the foremost standard and search engine friendly way to structure the URL.
4. range of web pages indexed:
This can be calculated by coming into 'Site:www.domainname.com' in the text field of the Search Engine. a daily updated website is indexed at regular intervals. the most aim of calculating range of indexed pages is to research the scale of an internet site.
5. number of Outbound Links
Keep track of the quantity of outbound links from the competitor's web site. Regular analysis gives an idea of the frequency with which the competing web site links out to alternative websites.
6. number of Inbound Links:
Link popularity of a website are often calculated using the backlinks checker tool or Google Webmasters Tool. this offers an estimate of how common the website is and how several distinctive websites are linking back to it. more the amount of unique inbound links a lot of is that the PR of the web site.
7. Traffic:
Traffic of the competing web site may be calculated by using sites like Alexa and Compete. Quantcast will be used to examine the demographics of the web site.
8. Blogging:
This answers questions like,
1. How typically will the competitor add contemporary content to their site?
2. range of subscribers,
3. Average range of comments on every post to gauge active participation from the readers.
9. Social Media:
Social Media selling helps build brands online by reaching out to the consumers. Check that social networking and bookmarking sites is that the competing website registered on. Do they use social media for client support or to convey out latest product data to the customers?
10. Search Engine Marketing:
Is the competition using Google AdWords? What keywords are being targeted? How is the quality of the ads served across the search engines? that websites are being targeted for contextual placement?
The answer to any or all these queries provides information on the quality and effectiveness of a website. Comparing one or a lot of competing websites based on the on top of metrics helps in discovering new opportunities and taking appropriate actionable insights.
While creating the SEO Competitive Intelligence report, use an excel sheet to check the researched metrics together with your own web site. the following for more information please visit click here and www.emarketschool.com/backlinkcheckerl or to directly visit website = http://www.emarketschool.com/backlinkchecker