ZEN forays into the Full High Definition family

~Launches Ultrafone AMAZE 701 FHD through a first ever social launch for a phone~

  • Zen announces the launch of their first full high definition device ‘AMAZE’
  • Unveils Ultrafone AMAZE 701 FHD, powered by 1.5 GHz quad core turbo processor and the latest Android OS 4.2 Jelly Bean at an aggressive price of Rs.17,999/-
  • The Ultrafone AMAZE 701 FHD also boasts of an 8 MP front camera and 13 MP rear camera
  • The Ultrafone is also powered by Full HD display and ahuge 1GBRAM


Key features:

  • FULL HD- 1080x1920 (441ppi)
  • 4.2 Android Operating System
  • 13MP Autofocus Rear Camera with BSI2 sensor, 8 MP Front Camera
  • OGS Display
  • IPS Screen
  • Memory Expandable up to 64GB
  • Battery Type: 2050mAh
  • 1.5 GHz QUAD Core turbo processor
  • Bluetooth4.0/3G
  • 4way Panorama
  • OTA Updates
  • 1 GB RAM
  • 16 GB ROM
  • Gorilla Glass 2
  • Magnesium Frame
  • High Intensity Flash

New Delhi, 25 October, 2013: The smartphone market is booming and makers are innovating with each product; every passing day to cater to the evolving taste and preferences of the customers. It has become imperative for every maker to introduce the best of their products. Keeping pace with the industry, Indian smartphone maker Zen Mobile (Teleecare Group), one of the top ten mobile brands in India, today added a Full High Definition (FHD) Smartphone to the family of its Aspirational Ultrafone series titled ‘Amaze’. The handset pushes the limits of the aspirational smartfone with its unique technology, content, design and high quality and an impressive and innovative user interface.


Ultrafone AMAZE 701 FHD has been launched at a hugely competitive introductory price of Rs. 17,999/- and comes with the latest version of Android i.e. 4.2 Jelly Bean Operating System. With an ultimate display quality, the Ultrafone AMAZE 701 FHD sports a 5-inch full HD 1080p display and boasts of Gorilla Glass 2 which is engineered to provide a combination of thinness, lightness with damage resistance properties that are industry defining features for its unique segment.


Designed for faster browsing, the 3G enabled Ultrafone AMAZE 701 FHD is powered by a 1.5 GHz Quad-core Turbo processor. With (5”) IPS capacitive screen with in plane switching for better viewing angles and visibility makes the running picture clearer. With OGS (one glass solution) display, 8MP front, 13 MP rear camera with high intensity flash, ZEN is already bringing the best of technology and design across a range of premium smartphones.The 8 MP front camera is a very unique feature and cannot be found in most handset across brands.


The Ultrafonewill give users speed, power and revolutionary technology. The magnesium frame of the phone makes the phonelighter, stronger and more durable. The phone with battery weighs only 140 gms which is one of the lightest in the category. The device offers powerful Web browsing capabilities and long-lasting battery life (2050 mAh)allowing customers to browse the Web and watch videos without worrying about draining their device’s battery.


Keeping in mind the requirements of today’s society, this new Ultrafone comes with 1 GB RAM for your storage needs.It also comes with a 16 GB ROM on board expandable up to 64 GB.


Aside from its size, the handset brings other big changes, including 4 Way Panorama view, accelerometer and G- Sensor for better gaming experiences and tilt view, Proximity Sensors which help to display on/off while on a call, a magnetometer and ambient light sensors.

The phone also comes with a unique smart cover which enables user to use features such as

1.SmartCalling: Accept or Reject incoming calls without opening your smart cover,

2.Smart missed notifications: Get notified of your missed message and call events without opening your smart cover,

3.Smart other notification: It can display the clock,date time and display and other status icon like battery ,network,wifi, Bluetooth etc. Zen also offers three screen protectors for the phone.

 The smartphone supports all the popular connectivity options such as Wi-Fi, Bluetooth, 3G, A-GPS and also features a micro USB port.


Announcing the launch, Mr. Deepesh Gupta, Managing Director Zen Mobile, said, “We strive to improve communications quality for mobile phone users with our innovative products. With the Zen Ultrafone 701 FHD, we continue with our promise to bring something aspirational to this very competitive segment of smartphone market of our country. We take pride in bringing pioneering technologiesto the mobile users of today, which is in line with transforming their constantly evolving mobile experience. Our motive is to make every Indian a part of the mobile revolution with innovative, stylish and feature rich phones. For anyone who wants to be creative, expressive and unique, Amaze is the ideal device available at the most affordable price”.


ZEN Mobile’s innovative offering will appeal to both individual and business customers who desire a data rich experience. This offering reiterates ZEN’s efforts at providing great value for money for customers.


About Zen Mobiles


Founded in the year 2009, Zen Mobile are the pioneers in bringing the affordable mobile handsets to the Indian shores equipped with the advanced technology. Zen Mobile is a brand of Teleecare Group which has expertise in managing and distributing the best mobile brands in India for over 15 years now. In a short span of 4 years, Zen Mobile has attained and build a distinct identity among the consumers.


Zen Mobile commitment to serve the masses comes with a vision to provide them with the best and most advanced technology in mobile handsets at an affordable price range. We at Zen Mobile has always endeavored in bringing the quality product with innovation and radical features, encashed with style and finesse, catering to a common man who cannot own high-end handsets. Our handsets are equipped with technology and features like Dual SIM, LED Torch, Long battery backup, 3D screen, and multimedia functions. Our technological innovation can be focused upon the fact that Zen Mobile is the first mobile handset company in India to have introduced Mobile 3D Entertainment in the market and had brought ‘the first 3D phone’ with preloaded content — S30,in the mobile handset market in India. We have almost inherent every feature for respective category that completes a handset and shown remarkable growth in technology wise new launches of the phones from time to time.


We as ZEN are firm believer of “Best Quality At Best Price” and always work on this mantra to make latest technology available in the market. We conduct thorough research on technology before absorbing it in our product. Our in-house team works round the clock to optimize and improve the technology for cost optimization thus transferring the benefits to our customers. Not only this, we focus on our customer’s expectations so much that it reflects in the designing of each product.


Our consumer oriented technology advancement has always been the driving force for the business & product strategies in Indian market. Zen is a firm believer in giving personal care to individual customer. It believes, “A single well-handled complaint is the key to strengthen our relationship with customers”. ZEN mobile firmly values its goodwill and relationship with the customers hence tries to stay connected with them through their massive spread out service centres.


More than 550 service centres across India give us enough strength to meet upcoming service demands of the customers. We ensure our presence in every 2-5 kms of circumference where our distribution channel is operating. “The opening of these centres stems from their concern to provide the customers with best services and address each and every concern”.


Zen Mobile has a turnover of Rs.430 crores which is expected to reach 550-600 crores by the end of the fiscal year 2013-2014.



For more information

PR 24x7 Network Limited

Atul Malikram

[email protected]