When you have a business to promote, seeking for the most efficient solutions to design a marketing campaign can be soliciting. You have to find a way to obtain the results that you want, but invest as little as possible. Costs, time efficiency, the target market are just a few of the factors that need to be carefully controlled. Thankfully, using voice broadcast as a marketing tool seems to solve all of these matters in a simple way. The autodialer is a tool that has been around for the past few years, but now it is more efficient than ever.
A voice broadcast system or an autodialer is a technique that is used to communicate a message to a large number of recipients in a very short period of time. The message can be a promotional message or an alert, as well as a simple update or notification regarding the products or services of a company. If the receivers of the message are interested in what you have to offer, they are given the option to press a specially assigned button so that they can be directed to a customer service team that can give them more details.
According to statistics, people tend to respond more often to such messages rather than to e-mails or telemarketers. With a response rate of 20 percent, the e-mails seem to be the worse solution, so much the more as the prices per e-mail are usually around 50 cents. On the contrary, the response rate for autodialer messages is three times bigger than the one for e-mails and it costs on an average 7 cents per call. One of the reasons why people tend to respond more to voice broadcasted messages seems to be the fact that the phone receives more attention than the e-mail box. However, recorded messages are even more successful than the calls from telemarketers. This seems to contradict the other theory, but scientists have found that, in fact, the reason why people hang up on telemarketers is because they seem to be too intrusive.
The automatic dialer technology is highly competitive with traditional advertisement as well. Not only that it delivers the message within a few hours to a large number of people, but it can also be directed to be received by a specific targeted public. This can include the existing clients of a company or potential customers that have similar interests. Contrary to popular beliefs, voice broadcasting is not used only for annoying calls that you receive during dinner time. These systems can be used to detect people’s interests and provide them with information that they might actually find useful. Besides this, other kinds of institutions beside companies and political parties use voice broadcasting messages too.
If you haven’t considered using voice broadcast as a marketing tool until now, take a look at all the advantages that can be obtained with this simple system. Once you make the decision, Messagizer can help you connect to an efficient and affordable autodialer software and start your marketing campaign!