Intending to capture 10% market share in Punjab and be amongst top 3 Indian smartphone players by 2015, Videocon Mobile Phones hosts top dealers & distributors meet in Ludhiana
~ More than 150+ dealers & distributors were felicitated by Videocon’s top officials including Mr. Jerold Pereira & Mr. Nikhil Garg
~ Hosted at Hotel Maharaja Regency, Ludhiana where Videocon Mobile Phones displayed its new Infinium Series of Smartphones and Vstyle Series of feature phones, intended to capture the emerging mobile market of Punjab
~ Was one-of-its-kind dealer connect initiative that undertook mutual interaction to expand brand presence in the state
Ludhiana August , 2014: With a mission to capture 10% market share in the emerging Punjab telecom market and tostrengthen its dealer-brand relationship in the state, Videocon Mobile Phones Division, from the house of a 6 billion dollar Videocon Group, hosted one of its biggest distributor meet in the state at Hotel Maharaja Regency, Ludhiana.
Videocon’s top officials Mr. Jerold Pereira CEO, Videocon Mobile Phones along with Mr. Nikhil Garg, North Sales Head felicitated more than 150 dealers & distributors of the state. At this one-of-its-kind dealer connect initiative, the company officials also discussed the way forward for the organization, and formulated forward-looking strategies for the brand. By strengthening its dealer connect, Videocon Mobile Phones aspires to reach greater consumer base which is in line with its aim of becoming one amongst the top three smartphone brands in the country by 2015.
The event was aimed at fostering greater cooperation between the brand and the channel partners, thus strengthening brand presence in the Punjab telecom market. The officials also devised plans and future strategies to strengthen brand presence and introduce its upcoming mobile phone range in the aspirational market. The assembled partners discussed the current state of affairs in the blossoming telecom industry of the country and brainstormed on methods to strengthen the sector. The platform also discussed the organization’s market aspirations and goals while understanding the ground challenges in the evolving Punjab market.
The event also discussed its exclusive ‘100% off’’ consumer scheme for the Punjab market which is still running & has been widely appreciated. This ‘Double Benefit, Single Price’ scheme offers the same value of talktime, SMS and data to the customers of the purchase value of select Videocon ‘Infinium’ Series Smartphones. This offer will initially be applicable on Infinium smartphone series models including A55QHD, A55HD, A54, A53 and A51.
This scheme has been conceptualized in such an innovative way that it serves the dual purpose of ‘smart communication with smart connectivity’ by providing maximum benefits to the consumers. The Company is offering 600 free (Local/STD/ISD*) minutes monthly along with 2 GB free internet data per month and 100 SMS (Local/STD/ISD) equivalent to Rs. 1000/- per month. With this scheme, the consumers will no longer have to pay any additional charges for talktime, SMS or data download on these Infinium smartphones.
The event also saw the introduction of new models from the stable of Videocon Mobile Phones, which included the brand new V-Style Series of feature phones and Infinium X & Infinium Z Series of smartphones. While the V-Style Series features the ‘Smart’, ‘Mega’, ‘Grande’, ‘Curve’, ‘Flip’ and ‘Mini’ stylish feature phone models which offer rich features combined with stunning looks and cutting-edge design in the affordable price bracket of Rs. Rs. 1000 — Rs. 3000; Infinium X & Infinium Z Series are the new range of high end Smartphones with latest features & technology to suit customers needs & requirements. With these products, Videocon Mobile Phones seeks to capture a major chunk of the aspirational Punjab smartphone market that desires top features & quality at a value for money proposition.
At the dealer-brand meet, the management felicitated top performing dealers in the market. The participants also discussed their views and future strategies for the brand, considering Punjab as a critical market. The management also put forth aspirations of the future and shared their expectations from the channel partners for the growth of the brand, in the all-important distributor meet.
At the meet, Mr. Jerold Pereira, CEO, Videocon Mobile Phones said, “Punjab is a critical market segment for us that we seek to capture with our futuristic technology-bred devices that offer pertinent value for money to our customers. For an emerging mobile brand like us, its dealers and distributors are the life blood and thus our meet in here is to thank and encourage them for making us amongst the most preferred brand in the state. For us Punjab is an aspirational market where consumers are increasingly demanding products with cutting-edge technology, which we seek to address with our futuristic products. Here we are looking to strengthen our partner base wherein we have initiated this one of its kind dealer meet to instil greater confidence into the channel partners and foster greater cooperation to achieve mutually beneficial results.”
Mr. Nikhil Garg North Sales Head, Videocon Mobile Phones said, “By launching our new range and encouraging our dealer network in the state we seek to become a leading player in the market. Going forward, Punjab market will be our focus market with which we would seek to strengthen our presence in Northern India. It is thus that we have launched the 'V-Style' series which is one of the most innovative product line created by Videocon Mobile Phones in recent times. This excellent range of feature phones brings the latest features to its customers with stylish Ids. Plus with Infinium range of Smartphones we bring forth most advanced technology to the consumers, as they are designed to deliver the best-in-category Android experience to them. With these mobile phones, we endeavour to satisfy the varied needs of our consumers in Punjab and engage them with the brand.”
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