UTV Movies gets MP to experience Bollywood
Bhopal -UTV Movies, the channel known to bring the best of Hindi Cinemato its viewers is all set to celebrate Bollywood with its fans across 35 towns in Madhya Pradesh.
The channel is engaging with viewers from across the state through fun and exciting initiatives on their favorite pass time —Bollywood. Fans can now indulge in their passion for Bollywood with loads of interactive games based around their favorite films, actors and actresses to win attractive gifts from UTV Movies, right at their door step. The family entertainment channel is also adding to their viewer’s experience of well-known Bollywood movies with an open-air screening of several blockbusters in each of these towns.
“Madhya Pradesh has always been animportant market for our channel. Families in the state enjoy watching UTV Movies and have recognized our brand as a significant platform that brings their favorite Hindi movies right into their living rooms. We are keen to make the bond that our viewers have with us, deeper and richer through initiatives such as these,” said Sameer Ganapathy, Executive Director, Movie Channels and Channel Distribution, Disney UTV.
The channel has created several engagements for its fans across the country with Bollywood as the central theme, each of which have met with encouraging response from its viewers. Currently the channel is undertaking a four month long campaign which started in Madhya Pradeshand Uttar Pradesh and will soon travel to other parts of the country as well. So far the channel has visited all 35 towns and is revisiting them in Madhya Pradesh. The activity has been receiving phenomenal response from the audiences.
In order to continue offering superhit Bollywood titles to its fans, the channel has strengthened its content pipeline for 2013. UTV Movies recently acquired over 150 Bollywood block busters including movies like Oh My God, Khiladi 786, Inkaar, Vicky Donor, Yamla Pagla Dewaana part, Zindagi Na Milegi Dobara, RaOne, Golmaal 3, Dabang, Houseful, Khatta Meetha and many more. Audiences nationwide are therefore in for a great visual treat.
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