When you have a website and no inbound links you have a problem. When you have many inbound links but no quality links then there is a problem. So what is SEO supposed to deliver for you? What SEO needs to deliver for you is quality links. The buzzword for Google for quite some time has been quality and this has to be built into everything associated with your website — content and links. Ask for your SEO partner for link popularity service and this will help you assess how good your backlinks are.
A link popularity service is nothing but an assessment of the backlinks that you have for your website. As mentioned above it doesn’t matter how many inbound links your website has. What matters most is whether those links are coming from related websites or well known websites. When quality of your backlinks is more than quantity Google is sure to give you a higher page rank. And as you well know the higher your PageRank score on Google the more prominent is your position in Google SERPs.
To get started you must use a link popularity service to assess the popularity of your current inbound links. There are tools like ahrefs or Moz Open Site Explorer that you can use for this assessment. These tools will take each and every inbound links for your website and give you a report on their performance as far as quality is concerned. Depending on the report you can assess your current link building strategy and make changes appropriately. Getting the right SEO strategy is important for any website.
At the same time you must also use tools like Moz Open Site Explorer and ahrefs to assess the link quality of your competitor websites. The objective of this exercise is simple. You assess your competitors’ backlinks to see how each of those links performs and from where those links originate. This not only gives you a view of your competitor’s SEO strategy but also an overview of your industry in general.
To be honest link analysis is done by most SEO experts and you don’t need to tell them about this new term link popularity service. Before they start SEO for your website your SEO partner is bound to do their homework. SEO could mean a lot of things and any good SEO company will first identify the areas that need to be fixed. Perhaps you are not using the right keywords; perhaps your website content is not good enough or perhaps the backlinks to your website are doing it more harm than good. Once the analysis is done the right strategy can be adopted.
One can do the link popularity checking online without spending money. So stay away from those advertisers that ask for money to check your backlinks for you. You can use your own link popularity service to assess your backlinks. And since you are most likely to have an SEO partner you can always ask them for this service.
Don’t know how good or bad your website backlinks are? Ask your SEO partner for the link popularity service. View our SEO Christmas offer for this year and decide if you want to give it a try!