Throughout the years, the trends in creating websites have changed. Before, websites were simple, flat and to the point, highly impractical to use. Nowadays, with the demand for functionality becoming more and more pronounced, Realtor Websites are also adapting to the changes. Real estate is a massive and expensive business.
Agents are trying their best to get people to use their services to generate traffic and discover listings. However, since real estate websites IDX are becoming more competitive, it pays to have a solid idea on how to create a website that actually competes with the rest while presenting a new style and appeal. Here are some of the emerging trends in Realtor Websites and how you can make use of these to create your own unique mark in the industry.
Traditional versus contemporary
What is your message? As a property agent, you want to convey a clear message to your consumers. You want to reveal that you are reliable, and well established. You might also want to exude an image that capitalizes on heritage, trustworthiness, and reputation. In certain cases, Realtor Websites might look more upbeat, vibrant, and focused on the youth market. To create that imagery on Realtor Websites, the layout and style of the Realtor Websites should have a solid theme. A traditional style is ideal for those who want to show steadfastness. Modernist approaches are the minority in real estate websites but that does not mean that traditionalist styles are boring or repetitive.
A focus on imagery
What do you want to convey? Maybe your Realtor Websites are focused on vacation homes and easy living. Maybe you want to sell upscale houses in posh neighborhoods. Maybe your focus is on a specific locality with a specific type of lifestyle. Choosing a home is a lifestyle choice and the website IDX should take into consideration that unique aspect using pictures, also, high quality and well positioned images can make websites a bit more interesting. Be it a graphic design or a background image, it must make sense to what you want your audience to feel and experience. Also, homeowners want details about what they are about to buy. They do not want to wait to go to the actual property. Nowadays, with modern software innovations, it is possible to present the property in 3D or even in real time using unique maps.
Quick searches and property search
Property locators are similar to search engines. They make it so easy to find properties in specific states, cities, or zip codes. If you wish to move to a specific location in the city, you specify that on the property search bar. Quick searches have become a dominant trend for Realtor Websites as of late and are very useful for many consumers. Therefore, it is ideal that websites should carry this feature.
Applying these unique trends can be a sure fire way to make Realtor Websites more competitive, but remember that the site should be able to offer unique value and more importantly, quality service for the real estate market.
Create realtor websites that appeal to your clients and raise your business presence. Visit our website to discover how the website IDX works wonders for your business.