Tollywood Superstar Sudeep to be Intex s Brand Ambassador for Karnataka

Launches feature rich Aqua Style at Rs. 5990/

Bangalore (India) — August, 2014:Intex Technologies, one of the fastest growing mobile phone company in Indiahas roped in Tollywood actorSudeepas Brand Ambassador for Karnataka, to reiterate its commitment to the Karnataka market.The Tollywood megastar launched Aqua Style, the new aqua range at a magnum opus event organized in the heart of the city.

Sudeephas been signed for 1 year. During this period, he will be seen in the company’s television commercials besides being the face of the company on a series of brand activations across Karnataka.

“It is an honor to be a part of such a prestigious organization like Intex. I have always looked up to the brand for its diverse mobile handset portfolio. It gives me immense pleasure to say that Intex believes in understanding what the customer wants and at what price points. This is one of the main reasons for their success across India despite such a competitive environment. ” said Sudeep.

Talking about the launch, Keshav Bansal, Director Marketing, Intex Technologies said, “We are delighted to partner with Sudeep, who is known for his style and class. With Sudeep being our Brand Ambassador for Karnataka, we believe that our customers will connect better with our brand. We look forward to a long innings with the youth icon.”

Speaking on the focus of the brand, Keshav said that, “Karnataka is an important market for Intex Mobiles and our focus will remain on providing good quality products at every price point. The traction in the market has given us the confidence to invest more in the region.

Commenting on the launch, Sanjay Kumar Kalirona, Senior General Manager— Mobile Business, Intex Technologies (India) Ltd. said, “The Aqua range has been widely accepted by our customers across India. The Aqua Style has been designed keeping in mind, the need for style and quality. We are focused on increasing our footprint in Karnataka and I am certain that our association with Sudeep will be well accepted by the regional audiences. With Aqua Style, we aim to empower youngsters looking for a mobile that speaks about their personality.”

The all new Aqua Style is packed with features targeting the youth. The phone runs on 4.4.2 Kitkat operating system and is powered by 1.3 GHz Quad-core processor. The smartphone comes with 5 MP rear camera that allows you to take pictures in different modes including Panorama, HDR and Continous shot.

Boasting its dual-sim capabilities, the phone supports Bluetooth 4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs. The phone has dedicated 1 GB RAM &4GBROM.

Available in two premium colors - White & Black and also with a free flip cover at a price of just Rs. 5,990/- the phone can easily be purchased from Intex retail stores, hypermarkets and leading e-commerce portals across India to match the convenient purchasing pattern of today’s customer.

About Intex Technologies (India) Ltd.

Intex Technologies (India) ltd., incepted in the year 1996 is a major player in India in mobile handset, consumer durables and IT accessories. A pioneer in technology, Intex Technologies has a PAN-India presence through its wide network comprising 29 stock and sales offices and over 800 service touch points. The company is known for its consistent policy of transparent, fair and ethical trade practices.

With years of innovation and invaluable asset of more than 2000 employees, Intex Technologies has established itself as a trusted name in the industry today. The company’s flagship brand 'INTEX' covers 4 business segments which are mobile handsets, consumer durables, IT accessories and retail. The Brand exhibits an exhaustive portfolio of more than 15 product categories ranging from mobile handsets, multimedia speakers, LED TVs, washing machines to name a few.

The company has state of the art Centre for Research and Development in India and China which is well-equipped with modern equipments and is headed by highly qualified and experienced team looking after product design & development. These facilities ensure products are offered in line with latest global standards.
Intex's manufacturing domain comprises factories in India and China manufacturing diverse products.

Intex is an ISO 9001:2008 certified company. The company’s operations are managed on a world-class collaborative business solution — SAP on a Virtual Private network.

Moving at a CAGR of 41.02 % over the last 3 financial years, the company has reached a turnover of more than Rs 20,000 million (2000 crore) in FY 13-14. The company clocked a phenomenal growth of 100% in its overall turnover in FY 13-14 over the previous year.

Sales are routed through a distribution network comprising 1100+ distributors and 40,000+ dealers spread across the country. Products are also available at more than 250 dedicated counters of reputed chains of hyper markets and specialty stores across the country, on TV shopping channels and e-commerce sites.

Intex has global presence and Intex’s products are available in more than 70 countries worldwide.

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