THREADLITES ILLUMINATED APPAREL COLLEGIATE SERIES to EXHIBIT at CAMEX 2010

November 19, 2009 - Palm Beach, FL - US Branding Group, LLC announced today that they will be exhibiting their innovative ThreadLitesâ„¢ Illuminated Branded Tee Shirts & Caps Collegiate Series during the Campus Market Expo (CAMEX), at the Orange County Convention Center, Orlando, Florida March 13 15, 2010.

US Branding Group President Rich Butler, a 25 year veteran in the promotional products and retail industries can hardly contain his excitement and enthusiasm. “CAMEX has a long history of being the collegiate retailing industry's meeting place. Now retail buyers can allow students, Alumni and fans to show their school spirit in a whole new light with our innovative illuminated Collegiate branded apparel. We are excited to be bringing our electroluminescent (EL) technology to the collegiate consumer retail market and look forward to “wowing” trade show attendees.”

Unlike fiber optics, unlike LED‘s, and unlike any previous “light up” product, Butler explains, ThreadLitesâ„¢ utilizes a safe organic phosphor powder that is sandwiched between thin PVC panels.

The panels are printed with the collegiate mascot or logo in full digital color and neatly sewn to a garment. When a safe, low voltage electrical current is introduced from a hidden lightweight AAA battery pack, the phosphor emits light energy rather than heat, thus creating an unbelievably colorful and bright illuminating effect.

TechnoThreadZâ„¢ tee shirts add a miniature microphone that is embedded inside the battery pack. The introduction of sound, music, even applause from a crowd, causes the printed panel to flash brightly, like a graphic equalizer effect. “Anyone who wears a ThreadLitesâ„¢ or TechnoThreadZâ„¢ at night”, says Butler, “better be prepared to be the center of attraction wherever they go, the wow factor is just that powerful!”

US Branding Group expects to have their first wave of Officially Licensed Collegiate ThreadLitesâ„¢ ready for sale by early 2010. The initial line up Illuminated Branded shirts will include: University of Hawaii, Arizona State University, Iowa State University, University of Nevada Las Vegas, United States Naval Academy, NC State, Wake Forest, Seton Hall, Columbia University and St. John‘s University.

According to Butler, ThreadLitesâ„¢ caps are also under development and will also be ready for distribution in the New Year. He also expects that more schools will be licensed and added to the ThreadLitesâ„¢ Collegiate Collection throughout the New Year.

About The USB Group: U.S. Branding Group, LLC is a leading innovator, creator, marketer and manufacturer of technology driven promotional and custom branded retail products including Light up Shirt , El Shirt and College Shirt . Members of The USB Group have been engaged in both the promotional products and retail industries for decades and have teamed up to provide the latest breakthroughs and innovations for the next generation of promotional and retail branded products.

For more information about innovative ThreadLitesâ„¢ Illuminated Branded Apparel Collegiate Series, visit: www.threadlites.com or www.threadlitesU.com or contact: [email protected]
US Branding Group, LLC / Sales & Marketing (Tel) 561-966-8070.