King Khan shares the magic of fresh n juicy mangoes with his Ahmadabad fan
Frooti gives Ahmadabad boya once in a lifetime opportunity to meet superstar Shahrukh Khan
Ahmadabad, 31st August 2013: India’s most cherished mango drink- Frooti, yesterday announced Nishwal Kantariya from Ahmadabad as one of the winners of ‘Share a Frooti with SRK’ contest. Nishwal Kantariya, one of the 10 lucky winners was the only boy from Ahmadabad who got selected to meet King Khan and share a Frooti with him.
The brand invited participation from Frooti enthusiasts and SRK loyalists, asking them to creatively describe their love for both through voice messages. All they had to do was dial-in on number specified on Frooti packs or online channels and narrate short stories, mimic Shahrukh Khan’s dialogues, use Frooti’s iconic jingle tone etc alongwith describing their passion for Frooti and SRK. This nationwide contest ran for a duration of 4 months (April 10, 2013 - August 10, 2013) and ten best answers were selected. The winners came from across the country- New Delhi, Uttar Pradesh, Gujarat, Rajasthan including Maharashtra to spend a special evening with SRK.
Talking about his experience, Frooti’s brand ambassador Shahrukh Khan said, I would like to thank everyone who participated in the Frooti contest. I really enjoyed the time I spent with the winners who expressed their love for me so sweetly. Cheers to Frooti for organizing this amazing evening and good luck to all the participants.”
Sharing his experience, Nishwal Kantariya said, “Iam a big Frooti and SRK fan and have grown up watching his movies and drinking this delicious mango drink. I cannot thank Frooti much for giving me this opportunity to meet SRK. I feel on top of the world.”
That is not all, the entire journey of fans coming from various parts of India is documented through webisodes that will be uploaded on Frooti’s official channel. It will capture everything starting from the time they leave their home, to them taking a flight, reaching Mumbai and finally meeting SRK.
‘Share a Frooti with SRK’ contest was conceptualized to create excitement around the association of number one superstar of the country with the number one mango drink and has received unprecedented success. The contest built strong engagement with the audience through telephonic calls and social platforms like Facebook and Twitter.
About Parle Agro
Parle Agro is a trusted Food & Beverage player with iconic brands that are recognized as household names in India. The company has been consistently delighting consumers with new products, tastes and experiences, for more than two decades. Its product portfolio ranges from sparkling and still beverages, to delicious snacks, confectionery and bottled water.
Known for its innovative products and packaging, the company has been a long standing market leader in fruit based beverages. It was the first Indian company to offer packaged fruit drinks in tetra and PET formats. With its diversification into foods in 2007, Parle Agro aims to achieve its vision of being a leader in the Indian foods and beverages industry
Parle Agro’s brands include Frooti (mango drink) Appy (apple drink), Appy Fizz (sparkling apple drink), Café Cuba (Coffee Carbonated Soft Drink) Bailley (packaged drinking water) Hippo (baked wheat snack) Hippo Round-Round (round shaped, baked snack) Softease and Softease Mithai (Toffees)
For more information, please contact:
Atul Malikram