I can't tell you how many times I've heard this same basic story. Guy ( or gal ) finds a fantastic deal online for a new PC ( or stereo, or other electronic gadget or contraption ), is blown away by the half off ( or better ) price and complementary shipping, jumps onto the order page, whips out their Visa card and....waits.

Then waits some more. Then waits still longer, only to at last discover that their card got chaged twice ( or more ) for the "cheap" product, which isn't in the company's database, and calls to the company's client service number noted on their website ( if there even is one ) are met with cheesy hold music and hold times that stretch into infinity. It's bad business, sure, but overtly, these fly by night outfits don't care . For a ten dollar yearly fee, they can get a domain name, and have a wonderfully respectable looking ecommerce shop set up in under a day, using canned graphics and off the shelf commerce solutions, and, to the unwary and trusting visitor, it all looks good. It all looks legitimate.

That is how they make their money. It's doleful, it's disgusting, and it's frustrating to all the legit business men and women out there, but that's the lay of the land.

Will it finally be stopped? Dubious, but ultimately, expect it to be curtailed. Until then, it falls to you to learn to be an experienced net purchaser. Learn to take one or two elementary measures and do not be taken in by the conmen!

One of the finest methods to safeguard yourself is to depend heavily upon social media. In selling terminology, this is often known as a site or service having a "social proof." Fundamentally, that's just a fancy way of announcing that you rely on your network of chums and associates to make good recommendations to you. FaceBook pals won't typically steer you wrong ( for obvious reasons ), and although they are certainly the largest social marketing website online, they in no fashion have a monopoly, so whichever networking websites you frequent, use them as a source for information, information, and suggestions about "safe" sites to buy at. The bottom line is, pals trust friends to point them in the right direction. That's true both online and off, so maximize your social networks, and use them to safeguard yourself when shopping on the web!

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