The Beats Solo HD is the addition archetypal from the $179 Beats Solo
NEW YORK — Unless you‘ve been active beneath a bedrock — a very, actual ample bedrock — seeing Monster‘s Beats by Dr. Dre at the top of the Success Stories headphones account is no abruptness to anyone.
Although the No. 1 archetypal for headphones priced added than $150 is not the flagship Beats by Dr. Dre model, the acceptable Solo HD‘s step-down amount is acceptable one above acumen they accept accurate to be so accepted with consumers, Noel Lee, arch monster and architect of Monster, told TWICE. The Solo HD has a $199 appropriate retail vs. the flagship Studio‘s $299 appropriate retail.
Winners were called based on the accomplished assemblage auction totals for a 12-month aeon (April 2011 to March 2012) at retail.
“I anticipate the average amount point was a key ingredient,” Lee said, as was the actuality that the Solo HD has a abate anatomy agency than the Studio. The Solo HD appearance a foldable architecture as able-bodied as Monster‘s patented ControlTalk in-line mic and aggregate controls.
The Beats Solo HD is the addition archetypal from the $179 Beats Solo. Lee said that Monster anticipation the Solo could be bigger after abacus abundant to the price, so the disciplinarian technology was bigger and the agleam appearance that‘s begin on the Studio archetypal was replicated. This additionally appealed to some dealers, Lee said, who anticipation they could advertise better-sounding headphones for hardly added money.
It additionally didn‘t aching that the Solo HD — and all the Beats models, for that amount — had a bout de force business accomplishment abaft them, backed by not alone Monster but additionally with promotional efforts by Dr. Dre and acclaimed music ambassador Jimmy Iovine Beats By Dre Headphones.
The success of the Beats by Dre headphones (they represent bristles out of the 10 spots) is additionally abundantly due to the dealers, Lee noted. “We accept to acknowledge the dealers for demography a adventitious on us. When we aboriginal came out with the Beats products, anybody was abashed of the amount points. No one had anytime done annihilation like this with headphones. The dealers had a lot to do with it.”
As did the alpha power: Headphones because the new sneakers as athletes, musicians and celebrities were photographed cutting Monster‘s Beats by Dre headphones, and their adolescent audiences followed suit. As such, Lee said, the Solo HD decidedly appealed to adolescent consumers because “it‘s lighter, it‘s smaller, and it‘s easier to move about in and use.”