Google AdSense is a proven way to make money from your website or blog. Adsense is clearly for those whose approach to online marketing fits in well with it. However, if you are planning to run AdSense on your site and have those nifty little ads displayed, you need to be careful about not breaking the rules that are laid out by the company, or else you may have your account banned for good. What will be required of you as you use the program so you can protect your business?
There is no secret about websites that have only one function in life which is to create incomes from the Adsense program. These sites, also known as "Made for AdSense" sites, don't provide any value to the visitor in terms of content, and in fact, aim at giving bad quality so that the user is forced to click on the ad. MFAs are prohibited by the Adsense TOS, and whenever Google comes across them they are tossed out of the index. Making a serious go at Adsense will require you to be willing to be patient and put in a lot of effort to see it through. Just like any other marketing business, you have to approach this with the right mindset. There is the issue about privacy with Adsense, and it is not your privacy that Google is concerned about - it is theirs. It is simply that Google wants everything to be on the up and up, and that means nobody helping you to make money. You should know that Google keeps a close "software" eye on what is going on, and they will become suspicious if a lot of clicks originate near your IP address. Naturally, your account will get shut down very quickly; so that is one thing you need to avoid doing.
Tracking is of paramount importance with Adsense, and something for you to track is your click-through-rate (CTR). The standard, or average, CTR is approximately 1% to 5%, and you do need to make sure it stays somewhere around that range. For instance, if you find a CTR that's 20% then there's definitely click-fraud going on, that you need to stop. Google knows things like this happen, but still you should tell them about it because they will contact you eventually.
All in all, from the above article we can clearly see that finding success with Google AdSense is first about following the rules so that your account stays safe, and then work on your tactics to increase your earnings. You can get banned even for a mistake that you did not know you were making, but Google's attitude is you should have known.
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