Sahara One launches a new series Aakhri Bahu Bhi Toh Beti Hee Hai

Indore, 21sep.13: Sociologists wonder why joint families across India are giving way to nuclear families, today. There are many reasons, but the primary reasons are the expectations that mothers-in law and their daughters in law have of each other. And here is where Sahara One is looking to score with their brand new show “Aakhir Bahu Bhi Toh Beti Hee Hai”, set to air on Manday, September 30 at 9pm.

Sahara One’s Aakhir Bahu Bhi Toh Beti Hee Hai is a story about how bahus and betis are treated differently. This story is set in Gorakhpur, UP and revolves around a typical conservative family where the mother in law, Naulakha Devi (Prachee Pathak), is a very strict and domineering woman who is ritualistic to the core. She sees her bahus in a very orthodox light. She believes that the bahus of the house should be ruled with an iron fist, and any change in this policy will result in the family breaking apart.

In contrast, the main protagonist Siya (Payal Rajput), who is the daughter in law, is a vibrant, bubbly and extroverted girl. She represents the modern young woman- fearless and self-respecting. She in intelligent, confident, with an opinion of her own. She stands up for what is right. She firmly believes that her sasural is not going to be any different from her maayka.

Shri. Sharad Raj, Head programming, Sahara One Media and Entertainment Ltd. Comments, “With changing times, social and family dynamics also need to change and evolve, and this is what we intend addressing in our forthcoming show, ‘AAKHIR BAHU BHI TOH BETI HEE HAI’. The evolving young women of our country have a question in their minds, that if a girl leaves her family, adopts her husband’s family as her then why can’t her in-laws, more specifically her mother-in-law treat her sa daughter? Why does she have to be a ‘typical’ daughter-in-law, distanced restricted and a bit removed from the rest of the family, when she has the right upbringing, right ‘Sanskaars’? This series attempts to address this question which women of today are asking.. It is an emotional aspiration of every bahu today and it is time that this debate should come out in the open.”

Shri Bharat Shrivastava, Producer, Impact Tele Network Pvt. Ltd. who debuts with his first show on Indian Television says, ‘Aakhir Bahu Bhi Toh Beti Hee Hai’ Is a saga of different shades attached to this most celebrate tradition of the Indian wedding, where a girl transforms from innocence to maturity, from a carefree life to a role of responsibility and from a girl to a woman. In the process, the girl sacrifices a lot, but the same is not taken by society in the right spirit. Her biggest challenge then becomes to make the new family fill the gaps left by the old one. Her mother in law undoubtedly becomes the centre point especially in a joint family. Our story revolves around these two characters. As the interesting unfolding of incidents bonds these two strangers so strongly, that the daughter in law is accepted as a daughter and mother in law as a mother”.

“Aakhir Bahu Bhi Toh Beti Hee Hai”, is a story of a mother in low, Naulakha devi and her daughter in law. Siya, and the conflict between them when two different people with different thinking meet. The show captures evolving relationships between mothers in law and daughters in law, and the eternal concept of how bahus and bets are treated differently in our Society. The show adds muscle to its socialistic storyline with versatile actors like Payal Rajput, Prachee Pathak, Seema Pandey, Aryan Pandit and Paritosh Sand.

 

Kya Bahu Kahi beti ban sakti Hai?

Watch

Aakhit Bahu Bhi Toh Beti Hee hai

Starts 30th Sept, Mon-Fir, 9pm

 

For more information please contact:

Atul Malikram

9827092823

[email protected]