ROMEDY NOW launches in India
Times Television Network extends its English entertainment portfolio with an exclusive channel
National, August 28th, 2013:India’s largest media conglomerate, The Times Group, is all set to broaden its horizons with its latest venture in the English entertainment category- ROMEDY NOW. Catering to all urban,up-scale audiences, ROMEDY NOWis a one of a kind English entertainment channel with a uniqueblend of ‘Love & Laughter’.
Speaking on the launch of the channel, Mr. Sunil Lulla, Managing Director & Chief Executive Officer, Times Television Network, said, “We atTimes Television Network, are excited to strengthen our footprint in the English entertainment category with the launch of ROMEDY NOW. The success of MOVIES NOW highlights the tremendous opportunity that the category presents, with both viewers and advertisers. ROMEDY NOW addresses that section of the urban audience that boasts of high propensity to spend and whowill welcome new and rejuvenated entertainment.”
The English Entertainment category in Indian Television Broadcasting has clocked an astounding TVTgrowth of 98%; with exponential growth in both Reach & Time spent. The English Entertainment Category reaches out to over 150 million television viewers on a monthly basis,which is why it is referred to as ‘Urban Mass’ *(Source: TAM). However the English Entertainment Category continues to be highly under-valued & under-monetised in terms of both advertising revenue & subscription revenue, which is set to change, with more consumers accessing phenomenal content.
Mr. Ajay Trigunayat, CEO, English Entertainment Channels, Times Television Network, commented, “We changed the game in the English Movie Category by challenging the status quo with the launch of MOVIES NOW in 2010. Extensive research has revealed, the audience is seeking highly differentiated and personalised content; and the identification of this ground breaking shift of genres and the significant gap between behaviour vs. need, has led to the conception of ROMEDY NOW.This is in congruence with the global trend of growing viewer preference for light-hearted entertainment and thereby we are proud to offer a unique entertainment destination dedicated to ‘Love &Laughter’
ROMEDY NOW is the onlychannel in the world to bring about a marriage of ’Love & Laughter’in a seamless manner. Its Best in Class content, sourced from across the world, will showcase both movies & series to distinctively entertain its urbane audiences.This will include premium new content, yet to be launched worldwide.Its impressive HD quality movies & series content, is sure to be an attractive magnet for MSOs & DTH operators seeking to provide world class content to their growing digital household base.ROMEDY NOW will make women & men laugh & hold-hands, with content that is fresh, original and exciting
Elaborating on the brand, Mr. Harsh Sheth Associate Business Head, ROMEDY NOW added, “ROMEDY NOW is the go-to destination for the ‘time-pressed’ urban masseswho neglect the most important aspects of life -‘Love&Laughter’.Therefore,the essence of the brand, ROMEDY NOW, is crystallised in three words -‘LOVE.LAUGH.LIVE. brought to life in ‘Warm Golden Yellow’.
The channelwill be available in dual feedsinState-Of-The-Art High Definition (HD) and 5.1 Digital Surround Soundas ROMEDY NOW+and in Standard Definition as ROMEDY NOW, across all platforms- Cable, DTH,IPTV and emerging technologies, asPay services.
Love. Laugh. Live and don’t forget to tune in to ROMEDY NOW!
Launching in India soon
About ROMEDY NOW:
ROMEDY NOW+ (HD) & ROMEDY NOW - Premium English Entertainment Channelsusher‘Love & Laughter’ togetherfor the first time. It is the exclusive destination for urban women & menoffering distinctive international content.
About Times Television Network:
Times Television Network is part of India s largest media conglomerate, The Times Group. It houses upscale brands including ET NOW — India’s No. 1 Business News channel; MOVIES NOW — India’s leading English Movies channel; ROMEDY NOW — a unique destination for Love and Laughter TIMES NOW — India’s No. 1 English News channeland zoOm — India’s No. 1 Bollywood channel. The network delivers segmented and differentiated content under one umbrella. It informs entertains and engages over 100 million urban affluent viewers in India and is available in 45 countries across the globe.
For further information, please contact:
Atul Malikram