Political PR in Madhya Pradesh-Strategies for 2018 Election

                  Atul Malikram-9755020247


In upcoming months, Nation is going to be witness major elections and in next year in 2019 there to be held 17th Lok Sabha Election. In 2018 there will Legislative Assembly Election in major states of a country which includes Madhya Pradesh, Chhattisgarh, Rajasthan, Karnataka, Tripura, Nagaland, Meghalaya, and Mizoram. Out of this, Madhya Pradesh Election will have everyone’s eye as by political and geographical point of view the state has its importance.

In recent times we have seen various political changes in the country and way of Political Campaign has been done has changed the thinking of common public towards their Political Leaders. Political PR is playing the important role in every major election and all political parties are now following the strategies as are suggested by PR agencies. In a new Digital era, Digital Media and Social Media are used as a new tool to directly communicate with the public and helping Political Leader to connect and convey to the public. Atul Malikram a political expert said ‘the 2014 Lok Sabha Election had witnessed this revolution which gains a lot of attraction not only in the country but also in the world’.

After Narendra Modi became as prime minister of our country the other political parties understand the importance of Public Relation and they also join this race to have their existence in Indian politics, and other leaders like Arvind Kejriwal, Rahul Gandhi started the use of Public Relation Agency to feel their presence in Social Media and Digital Media. Not only in Central level Politics but also in State Politics the use of PR are finding their ways to help the politicians to connect with the public and convey their ideas, thinking and develop the image of politicians in a manner which able to transform their image in state politics.

In November 2018 there will Legislative Assembly election to be held in Madhya Pradesh and because being situated in the middle of the country the state has its own geographical importance. If we see some years back in 2013 when BJP again came to power for the consecutive 3rd time which has its effect on 2014 Lok Sabha election too and plays a key role for BJP to win in an election. Atul Malikram said that ‘2018 Legislative Assembly election in Madhya Pradesh will not only play a key role for Shivraj Singh Chowhan but also have its effect in next Lok Sabha Election for BJP as well as for another party’.

Public Relation- an important aspect

Talking about the scope of Political PR in Madhya Pradesh the scope is very wide, the importance of election decides the scope of Political PR. There 230 assembly seats in Madhya Pradesh and more than 4.5 crore voters will cast their important vote in 2018 election. Apart from this there will be more than 1.5 crore young voters which will decide political careers of various Political Leaders. So there will be need of quality strategies execution and maintenance which will be only done by Political PR Professional who can lead in making effective policies for the Political Leaders and can transform and shows the positive image among the public.

Atul Malikram is the only Political PR expert in whole North India discuss the importance of Political PR in Madhya Pradesh and the scope about it he also concludes ‘Madhya Pradesh always been important in Indian Politics and the need of PR in Politics is today’s requirement, as now Politicians have to hire agencies who can manage their whole political campaign in offline and in online mode’. He further said about the current situation where 2018 election results cannot be decided in favor of any one party, so here the scope of Political PR find its way automatically where it can have its significance in upcoming Legislative Assembly election in Madhya Pradesh.

The current political condition is making the future consequence very interesting as everyone is been prepared for the next political war between parties and their leaders. Every region of this state has its own identity and importance and there will be more political drama waiting to happen as not only state political leaders will involve in it, but the famous personalities from center politics will make their presence. We can say it a direct fight between Bhartiya Janta Party and Congress but other parties like Bahujan Samaj Party, Samajwadi Party, and Aam Aadmi Party will play the major role in deciding the result of the election.

Political PR is not just about media relation and distribution of news through a different medium but is all about strategies and building of Reputation with the use of slogans, political campaigning by using social media and digital media. The PR will be going to play a major role in Madhya Pradesh election and one cannot ignore the power of Political PR.