People of Nashik experienced their biggest ‘Bulaava’ ever!!!
~Sony MAX and Sony SIX kicked-off a unique nationwide promotion across 13 cities bringing the Pepsi IPL 2014 euphoria to the masses of Nashik.
Nashik,: Sony MAX & Sony SIX kicked-off one of its most engaging consumer initiatives for Pepsi IPL 2014 with Nashik and they did it in grand style! Pepsi IPL 2014 is the most widely anticipated cricketing extravaganza in the country. And so were the multifarious fun filled activities that attracted the people and captured their imagination throughout the weekend in Nashik.
Taking on from this year’s marketing campaign, “Come on Bulaava Aaya Hai”, the channel has organized unique on ground activations that will be orchestrated on a national scale. The activities lays emphasis on engaging & interacting with the target audience on a personal level which is bound to entice them to join in and watch this year’s tournament.
Nashik witnessed engaging activities in a 2 day event in Centre One Mall on 12th & 13th April which captivated mall goers. Be it the impromptu ‘buckram ka chukrum’ which quizzed people on their knowledge of tournament or the ‘buckram hunt’ which made people scramble around the mall to uncover Pepsi IPL goodies, these pulsating activities were a huge hit with the crowds. Fans also confessed their bulaava bahana that they have used to watch the Pepsi IPL and finally enjoyed the specially created energetic ‘buckram dance’ which concluded this fun-filled evening. Participants from each activity received Pepsi IPL branded gift hampers from the channel fuelling their excitement even further.
Commenting on the same, Vaishali Sharma, Vice-President Marketing, MAX said, “Every year we raise the notch with unique and innovative activities, which not only engages our viewer but also creates a lasting impression on them. These unique activations are an endeavour from our side to let each and every IPL fan feel the pulsating energy associated with the tournament. The Nashik activation witnessed an encouraging widespread participation & we hope the people experienced the ultimate bulaava of their life.”
In the phase two of the promotions, a one of its kind “Bulaava Express”, an open air bus will tour the country across 13 cities between April & May creating euphoria for Pepsi IPL. Sony MAX & Sony SIX have created this unique initiative especially for the followers of the grand spectacle of Pepsi IPL. Starting off in Mumbai on 13th April, the Sony MAX & Sony SIX ‘Bulaava Express’ will travel in the lanes and by lanes of 13 cities and welcome citizens to hop aboard the open top bus, join the fun activities and get a chance to participate and win exciting merchandise. These attention-grabbing activities will be taking place at 3 prime public locations across each city.So here is a ‘bulaava’ to all Pepsi IPL fans, get ready to hop onto the ‘Bulaava Express’ as it visits Nashik on 25th May 2014.
Pepsi IPL ka Bulaava on Sony MAX & Sony SIX starts on 16th April at 7pm. Remember to tune-in!
For more information
PR 24x7 Network Limited
Atul Malikram
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www.pr24x7.com