OUT NOW - WONDERBOOKâ„¢: BOOK OF SPELLS FROM J.K. ROWLING BRINGS WIZARDRY TO LIFE IN YOUR LIVING ROOM ON PLAYSTATION®3
The Long Awaited Magical Spellbook Is Finally Here, Combining The Latest AR Technology With PlayStation®Move
Mumbai, November 22, 2012:— Today, Sony Computer Entertainment Inc. launched their first-of-its-kind experience for PlayStation®3 from SCE London Studios. Using the innovative new PlayStation 3 peripheral, Wonderbookâ„¢, Book of Spells will transform the world around you with the next step in augmented reality gaming. It is also the first product to result from Sony’s partnership with Pottermore, J.K. Rowling’s unique and free-to-use website that builds an exciting online experience around the reading of the Harry Potterâ„¢ books.
Harry Potter fans across the country can now get their hands on exclusive new and original writing from J.K. Rowling. Wonderbook: Book of Spells comes to life as you read, allowing you to cast spells with your PlayStation®Move Motion Controller which becomes your own magic wand. Go on a fantastic journey to read and learn the secrets of wizardry and the art of spell-casting, just like a student at Hogwarts.
In the words of J.K. Rowling, author of the Harry Potter books, “Wonderbook: Book of Spells is the closest a Muggle can come to a real spellbook. I've loved working with Sony’s creative team to bring my spells, and some of the history behind them, to life. This is an extraordinary device that offers a reading experience like no other.”
Atrindriya Bose, Country Head of PlayStation India said, “We are proud to announce the launch of Wonderbook: Book of Spells today. Magic and wizardry have always had an awe factor with the kids in our country and as pioneers of constant innovation, we at Sony have taken a step forward with the concept of augmented reality and combination of PS3, Move and Eye Camera. Wonderbook: Book of Spells will help captivate a child’s thought process and imagination ability. I am sure the game will be an instant hit with the children and their families”.
Ashutosh Pandey, COO at Landmark said, “We are delighted to host the launch of Wonderbook: Book of Spells today. The launch of Wonderbook will help us further strengthen our position as the leading retail chain for games in India and move beyond from being a bookstore to becoming a leisure and entertainment retail chain with product offering for all target groups.”
In the world of Harry Potter, Book of Spells was written over two hundred years ago by Miranda Goshawk the author of The Standard Book of Spells series. Unlike those volumes, Book of Spells can only be found in the ‘Restricted Section’ of the Hogwarts library. It is an advanced textbook for students, which will assist them on their journey to becoming an accomplished witch or wizard.
Book of Spells provides students with a safe environment in which to read, discover, learn and practise spells they already know and love such as Incendio, Wingardium Leviosa and Expelliarmus, as well as discover mischievous notes and spells scribbled into the margins by previous Hogwarts students. In addition to humorous anecdotal facts relating to the spells, J.K. Rowling has written a conundrum to lead you through the experience, providing insight into what makes a successful witch or wizard, and inviting fans to journey through the book and unlock new tales at the end of each chapter rewarding students for their successful spell-casting.
Wonderbook: Book of Spells is the first title for Wonderbook, the latest addition to the PlayStation experience. The latest addition to the PlayStation experience, Wonderbook is a powerful storytelling vehicle and tool for the imagination which brings to life a thousand stories in one physical book with a brand new series of adventures and experiences to explore. Putting you at the heart of the action, Wonderbook brings exclusive content to PlayStation 3 owners in immersive new waysusing augmented reality technology via PlayStation®Eye to transform the world around you. Bringing mystery and discovery to your living room, the titles will draw you into new worlds, and give you the chance to live in the stories you love. With plenty more projects in the works including Walking with Dinosaurs from the BBC, an exciting partnership with Disney and a quirky new detective title, Diggs Nightcrawler, Wonderbook looks set for a great future.
Wonderbook: Book of Spells is out now. Further information about the game as well as screenshots and videos can be found at www.playstation.com . For media assets, please visit www.scee-press.com.
For further information please contact
Atul Malikram
9827092823