London, UK, March 2016 — Estelle Brown Announces The Lauch Of Her New Luxury Brand Lullaby Luxe

“People are so busy rushing around, working hard, and going about their day to day lives, that there is a huge need for products that physically make you wind down and relax. That is why I am launching my new brand Lullaby Luxe”, says Marketeer Estelle Brown.

The first product to be launched within the Lullaby Luxe stable of products is an eco silk black eye mask, which comes in a luxurious, protective pouch bag.

“Eye Masks are in huge demand, and are selling like hot cakes”, say Estelle. “So many people have problems getting to sleep, after a busy and stressful day, so a product that physically shuts you off from the outside world, and helps you to immediately shut down, is always going to be popular”.

The brand Lullaby Luxe however, has also been created to give busy people that little bit of extra luxury in their lives. The eye masks are made of eco silk, meaning they are incredibly soft, and are also the most beneficial to wear close to your skin at night.

“Did you know that silk actually has beauty benefits if you wear it close to your skin?” asks Estelle. According to research, as silk is a natural fabric, it helps the skin around the eye area to retain moisture. Silk makes it easier for your skin to hold moisure by forming a protective layer on the skin, which helps the delicate eye area to benefit from a plumping and anti-wrinkle effect.  Research that was published in the Cosmetics and Toiletries Journal by Swiss scientists* showed that ‘sericin’, the protein in silk can adhere to keratin, the protein in skin and hair, helping to strengthen it and form a “homogeneous protective film”, meaning you are able to wake up with hydrated and plumped skin around the delicate eye area.

“If you are going to wear an eye mask to help you relax or sleep, then always opt for a a black silk eye mask, and you will guarantee yourself maximum relaxation with all the added beauty benefits of silk” adds Estelle.

The silk eye masks are the first products to be launched by Lullaby Luxe, and they are currently available for sale on Amazon.

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Reference* International Journal of Research in Pharmaceutical and Biomedical Sciences — Sericin: Pharmaceutical Applications, Jul — Sep 2011

About Lullaby Luxe — The website and brand was established in 2015, and the company manufacture products made from luxurious materials such as eco silk, with a focus on helping people to relax.

Address: Sutton Road, Muswell Hill, London, N10 1HK, UK