SocioSquare is a full service advertising agency of India. We offer an integrated suite of social media bmarketing services to effectively leverage the increasing consumer choices and engagement on social media. We also create effective, simple and customized Facebook apps making us responsible for the facebook application development in Mumbai. Our agency also offers the SEO outsourcing in Mumbai.
With the rise in the changing technologies like Smartphone, iPad, tablet, the internet branding keeps changing too. This poses as a challenge for any brand where maintaining its consistency is concerned.
Hence we can consider the following while maintaining brand consistency-
1.Modulating the content-
A business can grow well online by getting making a responsive website, mobile app optimized website so that whatever messages the company is trying to send across its customers it can pass it effectively. Which means a mobile website should deliver only that content which is suitable for what mobile user is looking for and not to forget, content suiting the mobile website.
2. Creating a pattern around smaller ideas generates-
Its not advantageous for any brand to come out with brand ideas which revolve only a single attribute, repetition is not good interms of getting customer response. Brand doesn't necessarily have to look the same all the time; it instead has to feel the same. Hence building strategies ad-hoc for any device, letting customers engage with it accordingly should be a part of an encompassing plan rather than sticking to one single pattern.
3. Re-thinking the workflow-
Collaboration is the key; working iteratively on a project will give rise to different ideas that can help bring the creativity at its best. Compartmentalization doesn't work anymore and is a bad way of implementing any branding projects. A fluid agile environment is certainly more effective as it permits brainstorming, lateral thinking becoming the reasons for the success of the digital strategy implementation.
4. Patent look of the brand
Brand should have a consistent logo design with the use of colors suiting its image.
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