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Mahindra launches the new Bolero Maxi Truck Plus - The Perfectly Styled City Pick-up in Bhopal
Bhopal May 8, 2013: Mahindra & Mahindra Ltd., the leader in the Indian pick up segment, today announced the launch of the ‘Bolero Maxi Truck Plus’ (BMT Plus), the ‘Perfectly Styled City Pick-up’ in Bhopal at a price of Rs 4.35 Lac (BS3) ex-showroom Bhopal. The Bolero Maxi Truck Plus has been developed on Mahindra’s rugged Bolero Pick-up platform and is conceptualized to cater to the needs of urban goods transportation. It is powered by Mahindra’s proven 2523 cc fuel efficient common-rail engine, which delivers 17.7 km per litre* mileage.
To cater to the challenges of transportation in urban areas, the Bolero Maxi Truck Plus has been designed to easily manoeuver through heavy traffic, narrow city lanes and numerous flyovers and still gives a best in class fuel economy. This is enhanced by a higher load carrying capacity and improved safety measures for customers, which Mahindra focuses on as a customer centric organization.
The vehicle’s front nose design provides safety in bumper-to-bumper traffic, while its lower turning radius coupled with power steering allows for better manoeuverability while transporting cargo through narrow city roads. The presence of a digital immobilizer also helps prevent vehicle theft. The vehicle’s comfortable cabin makes it an ideal stylish urban commercial pick-up.
Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said, “The Indian pick-up market is growing more rapidly than ever before and Mahindra has been leading this category (2—3.5 Ton GVW LCV segment) with a 54% market share during FY 2012 -13. We have continuously updated and evolved our products to deliver greater value to our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.”
He further adds, “The Bolero Maxi Truck Plus is aimed to cater to the transportation needs of the discerning urban city customer and will also meet the growing needs of current customers who want to upgrade and earn more. We are sure that the stylish new advanced Bolero Maxi Truck Plus will strengthen our Pickup portfolio and help consolidate our market share in this segment.”