(Free Press Release)
Mahindra FirstChoice inaugurates its 2nd Dealership in Kota

September 2011, Kota: Mahindra First Choice Wheels Ltd., India‘s largest multi-brand pre-owned car company, today inaugurated its 2nd authorized dealership in Kota. Auto Cars is located at 621, Mukesh Plaza in Dada Wari in the Bada Choraha area. The showroom was inaugurated by Mr. Harminder Singh Rangar, Zonal Manager-North, Mahindra First Choice Wheels Ltd.

“Auto Cars is a well respected name in Kota. Their expertise in the region, coupled with our value proposition of trust, transparency and wide choice will ensure that Mahindra FirstChoice is well poised to tap the vast potential of the pre-owned car market in the region,” said Mr. Rangar.

“We are delighted to partner with Mahindra FirstChoice in Kota. Auto Cars will function as a one-stop shop for all those wishing to either buy or sell a car. The showroom will display all varieties of car brands. Customers in Kota can also avail of an array of services under one roof. These include purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation,” said Mr. Mayank Vijay, Director, AUTOCARS.

Mahindra FirstChoice Wheels is the country‘s preferred pre-owned car mart and is India‘s only organized multi-brand player, with 134 outlets in 82 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.

Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company‘s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.

In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.

Added Mr. Rangar, “Our objective is to completely satisfy each of our customers. Across India, our satisfied customers have been referring their friends and relatives to us”
Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers of Certified Pre-Owned Cars.

Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.

Mahindra FirstChoice also has a website www.mahindrafirstchoice.com which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.

For further information, please contact:
Atul Malikram