Kanpur Mediker Announces the Champions of Smart Kalakaar ki Khoj

Kanpur 19th December 2013: Mediker Anti-Lice Treatment, the kids’ favorite anti- lice brand, has announced this month’s winners of Mediker ‘Smart Kalakaar Ki Khoj. Mediker gives 7 more smart girls from Uttar Pradesh once-in-a-lifetime opportunity to become Radio Rockstars on Mediker’s “Pyaar Se Suljhaye” show that is aired on All India Radio (AIR). This programme will be broadcasted from Kanpur on Monday 5:00 hours and Tuesday 1:30 hours. Call the toll-free number, 1800 1800 8888 and get a chance to participate in the Smart Kalakaar ki Khoj contest.

Mediker in partnership with SHARP (School Health Annual Report Programme) NGO, has created “Smart Kalakaar Ki Khoj”, a contest for kids across Bihar, Uttar Pradesh and Madhya Pradesh. On entering the contest, kids can get a chance to become a Radio Jockey (RJ) and host the “Mediker Pyaar Se Suljhaye” programme for a week. The campaign has already provided over 87 smart girls an opportunity to fulfill their dream of becoming Radio Rockstars.

One of key aims of the brand is to turn Lice Negative to Life positive for kids. Through this initiative, Mediker also attempts to address every mother’s concern about her daughter achieving success in life. A mother takes great pains to eliminate any deterrent that comes in the way of her kid’s success. Lice are a problem that the mother is concerned about, as it distracts kids from their studies or other extra-curricular activities.

Sandhya Mishra, one of the winners of Smart Kalakaar Ki Khoj contest from Chintamani Girls Inter College says, “I am delighted that Mediker chose me as the winner and gave me an opportunity to make my parents proud. “Pyaar Se Suljhaye” radio programme gives us a platform to showcase our talent and gain confidence to face the world.”


Speaking on the occasion Ms. Namita Gurnani, Teacher from Baba Thakur Das Inter college, says, “When I heard about the contest, I was very happy because I know so many kids with hidden talents, who deserve such a platform. I commend Mediker for giving this opportunity to young girls from rural India and motivating them to move ahead in life.


Vijaya Mishra, another winner of Smart Kalakaar Ki Khoj contest from Gopi Radha Balika Vidyalaya, says, “I am very happy to win the Mediker- Smart Kalakaar Ki Khoj contest, as it has given me a great opportunity to prove my talent. My parents, teachers and friends have motivated and encouraged me to aspire to greater heights through this program. Thank you, Mediker!”


On their association with Mediker, Smart Kalakaar ki Khoj Rohit Singh, Coordinator, SHARP NGO said “Smart Kalakaar Ki Khoj” provides a great platform for smart kids who are creative and sharp. We are delighted to be associated with Mediker which provides these rural girls an opportunity to fulfill their aspirations. It makes us happy, that we are a part of a great initiative like Smart Kalakaar Ki Khoj.


If your kid wants to become a Radio Rockstar, they can listen to “Mediker’s Pyaar Se Suljhaye” programme on All India Radio. To enter call the toll-free number, 1800 1800 8888 and register their entry by narrating a smart story on “how smart kids think differently”.

The names and other details of 7 Radio Rockstars of this contest are listed below:


Name of the girl



Name of the school


Sandhaya Mishra



Chintamani Girls Inter College


Vijaya Mishra



Gopi Radha Balika Vidyalaya


Mansi savita


Ramabai Nagar

Bhagwati Prasad Educational Centre




Ramabai Nagar

B.P School


Amrita Gupta



Sunwally Childrens Academy


Bushra Siddiqui



King George Inter College


Surabhi Saini



St. Thomas  Mission School


About Mediker:


Mediker is a leading Anti-Lice brand and a market leader in its category. Mediker, with its four-decade heritage, has grown up to becoming the most trusted solution to remove lice. Mediker today has two products in its portfolio:

Mediker Anti Lice Treatment — Shampoo

Mediker Natural Anti Lice Oil

Both Mediker Anti-Lice Treatment and Oil contain actives such as Neem, Camphor and Sithaphal that are known to minimize lice and also contains coconut oil. Mediker is completely safe and has no side-effects. It is a perfect solution for children suffering from lice and serves as a trusted companion for mothers.

Mediker is committed to educating consumers about the lice menace and problems that children can face therefore. To this end, Mediker not only heavily invests in awareness campaigns in the media, but also undertakes contact programmes / other activities in schools, etc.


For more information

PR 24x7 Network Limited

Atul Malikram

[email protected]