Indore to experience the Soulful Music of Idea Jalsa onWednesday, December11th, 2013
Idea Jalsa ‘Music for the Soul’ presents The Crown Prince of Ghazals Ranjeet Rajwada and Bhajan Samrat Padmashri Anup Jalota in an evening which promises to be Soulful and exciting Indore, on 11thDecember, 2013
Indore, Idea Jalsa — Music for the Soul is back with a new season offering a wide variety of Indian music featuring over 88 genres and more than 150 musicians. This year 14 cities will witness enthralling performances by a galaxy of Musicians. The tour so far has already enraptured the audiences of Amritsar, Hyderabad, Lucknow and Dehradun by treating them with a mesmerizing evening filled with the richness of classical music. Now, the city of Indore will witness a tranquillity of soulful music which will captivate the audience with an evening filled with rhythmic Ghazals by The Crown Prince of Ghazals Ranjeet Rajwada and Bhajan Samrat Padmashri Anup Jalota, at Basket Ball Trust ground.
Idea Jalsa is a unique project which brings together legends, maestros, stars, young maestros, and rising stars of Indian Music, to present a rich & diverse showcase of Indian Culture and all of it through purely Live Music Performances. It has already given a platform to 7,000 musicians. It redesigns the aspects of Performing Art, i.e. presentation on stage, styling of clothes, conversing with audiences and getting informal with them, etc. which has become the X factor of the Idea Jalsa experience. The use of technology, i.e. large LED walls, to enhance the overall appeal of the show which gives a visual treat to its audience is yet another aspect in which it is a trend setter.
Idea Cellular has partnered with this unique project since inception in 2006. With seven years of a successful journey, Idea Jalsa has grown from strength to strength across all mass mediums. From television programming on DD and Zee TV, Idea Jalsa now reaches to over 165 countries worldwide through Zee TV International, FM Radio programming, In-flight Entertainment programming, CDs, Live Concerts in more than 60 cities, and others.
The brand Idea Jalsa has reduced the gap between masses and classes — for the discerning audience as well as the masses who get introduced to the rich diversity of Indian Music. This USP and the use of different relevant mass mediums, has ensured a reach of more than 21 crore people in India alone, till date — setting records. The last Concert Tour which ended in March 2013, reached out to ~7 crore audiences with the extensive use of Media platforms like Print, Outdoor, FM Radio, Social media, etc.
Idea Jalsa’s 14 city concert tour which will culminate in February 2014, promises to enthrall with performances across a large variety of Indian Music genres with more than 150 Musicians participating. For details of the special Concert in Indore and the following cities log onto www.facebook.com/artandartistes and catch the performances at www.youtube.com/artandartistes
Mr. Sunil Tolani, Chief Operating Officer, Madhya Pradesh and Chhattisgarh, Idea Cellular said, "Idea has always believed in the power of Music to connect with our audiences. Idea Jalsa has been one of our flagship music properties, along with Art and Artistes, and has enabled us to enrich Music lovers across the country with live performances and rich musical content in other formats. We are happy to bring these legendary musicians and singers to MP and Chhattisgarh, and are hopeful that our customers will experience a memorable evening with Idea Jalsa.”
Durga Jasraj (Founder and Director, Art and Artistes) and Neeraj Jaitly (Director, Art And Artistes) said, “We are proud of the fact that we have started this project which offers a platform to so many young maestros from different parts of the country to highlight their musical talent. And, for that fact we are showcasing young and very talented Maestro Ranjeet Rajwada to mesmerize the evening with ghazals along with Anup Jalota, better known as Bhajan Samraat, in Indore. With such talented musicians we are looking forward to an evening filled with Soulful Music. We would like to express our sincere gratitude to Idea Cellular,Aditya Birla Group for supporting and partnering this musical journey since inception.It is only this continued support that has enabled Idea Jalsa to become an iconic brand. It is rewarding to experience the overwhelming response from the audience from all over the World. Needless to say the contribution of all Musicians and their enthusiasmto participate inmaking this project, Idea Jalsa, larger, makes us feel more responsible.”
For more information
PR 24x7 Network Limited
Atul Malikram