Hungama Digital Media Entertainment launches Sanjeev Kapoor’s Recipe App

Runs on Android, iOS and Windows platforms


April 2015, Mumbai: The art of delicious recipes is now available to all. A household name for cooking shows, Mr. Sanjeev Kapoor has launched an app with cheer and mouthwatering recipes from his own menu. The app named ‘Sanjeev Kapoor’s Recipes’ provides the methods of preparing delectable mix of India and world’s finest recipes. With an engaging concoction of tasty dishes, Sanjeev Kapoor’s Recipe app will inspire everyone to try a hand in kitchen. It’s a complete cookery manual that goes with you everywhere all the time. It also includes a ‘shopping list’, ‘in your fridge’, ‘my khana’, ‘recipe box’ and many similar features.


The app presents a wide range of various attributes developed by Hungama Digital Media Entertainment. Sanjeev Kapoor’s recipe app helps the users gain information regarding preparing various dishes through special notes and pictures. Users can use ‘About Chef’ tab to gain more information about Sanjeev Kapoor. They can also locate Sanjeev Kapoor’s nearest restaurants through ‘Restaurant Locator’.  ‘How to use’ and ‘FAQ’ section helps you through tips and information on apps exciting features.


With already present features, Hungama Digital Media Entertainment has added some special features like ‘In your fridge’ and ‘My Khana’. ‘In your fridge’ is an ingredient search based feature, which is an industry first and helps you choose a series from among some limited ingredients or provide a list of available ingredients and see the preparation method based on series or selected ingredients. ‘Mykhana’ enables users submit recipe to app and sign up to follow the instructions. This app features ‘Gamification’ (Game-like features), where users have to collect points by submitting recipes.


Talking about the launch Sanjeev Kapoor said, “On being asked about what’s happening in my world, I’d present my new app- Sanjeev Kapoor Recipes. This app makes preparing food effortless and entertaining. This app has a wide collection of daily made food to dishes prepared on special occasions, with the recipes made by the fruits and vegetables kept in your refrigerator. In addition, by logging in, you can also win points and exciting gifts. This app takes me near you with equal love for cooking.”


Talking about the features of this app, Mr. Neeraj Roy, Managing Director and CEO, Hungama Digital Media Entertainment said, “We are very pleased to partner with Indian recipes champion Sanjeev Kapoor for the launch of ‘Sanjeev Kapoor’s Recipes app’, through which users get a pictorial representation of the making of different dishes. Through this app, we hope, preparing food for our users will be very effortless and entertaining. The app is available on Android, iOS and Windows Platforms.”



Hungama is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront,  The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. Hungama Movies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD and SD quality, powered by Intel® Insiderâ„¢. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices, consumers can enjoy all this content via download and streaming. caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine. It is also available on Smart Phones and Facebook via the Hungama My Play application. is a part of Hungama Digital Media Entertainment Pvt Ltd. the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. The company has partnerships with over 400 content creators, record labels, studios, and broadcasters, game publishers on a worldwide exclusive basis for digital and mobile content. Hungama serves content to consumers in 47 countries across mobile, internet and IPTV services on a Managed Services Platform. 


About Pvt. Ltd. manages the social media and merchandising of brand Sanjeev Kapoor on different digital platforms. It operates world’s most popular Indian recipe website, which is a one stop shop for all Sanjeev Kapoor merchandise including books, kitchenware, bake ware, blended spices, and ready to cook spice mix, pickles and kitchen appliances. 


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