It is likely that you are familiar with, and use Facebook, if you spend a portion of your time online. In a conversation about online activity, the question of whether or not you are on Facebook will generally come up. Facebook is now the most popular social networking site available, far out doing all of the similiar competing sites. One's Facebook profile can be a window into interactions with other people. What does this mean to you as a marketer? This means there is a whole group of people on Facebook just waiting to hear about your site and products.
Facebook is something that people check in with regularly, in order to contact people on their friends list, play games, or find out what's new with their friends. The graet variety of things available to do on Facebook is what makes it so popular. If you can just get a word out about your business in front of such a big audience, chances are high that you will get real traffic that converts. Some things need to be thought and planned out to make marketing on Facebook the most successful it can be.
Facebook, Inc. knew the inherent power of their network to aid online businessmen in locating and attracting prospects to their market sites. Early on Social Ads was launched on Facebook, this program allows a business to place ads on a website with a target demographic in mind. What this means is you can choose to have certain groups, by gender or age, be the ones to see your ad. When you target your ad specifically to a certain demographic, you increase the chances of getting a good click through rate for your ad. You also will get fewer clicks on your promotion by people who have no interest in the product you are selling. So driving high quality traffic that converts is easy when you target the right users. Another interesting option is to allow your company's Facebook photo or logo to be attached to your ad making it stand out from the other ads in the network. You should also be aware that the content of your ad is the main factor that determines the rate of response it will get. So when you're writing your ad you'll want to make sure it's aimed at the market you're targeting.
A free method for marketing on Facebook, rather than spend the money on advertisement space, is to create a group or fan page for your business on Facebook. If you understand how it works and you do it effectively, even the free tools offered on Facebook can yield amazing results. Facebook users have an addiction when it comes to joining a group of their interest or becoming a fan of a page. So you can definitely make use of this and create your own fan page or group and start getting people to it. Best of all group pages allow members to invite other Facebook users to the group. However, in order to get the most out of your fan pages is to advertise and promote them through the use of Facebook's Social Ads and other marketing tools. It is possible to get thousands of members signed up to your pages and groups in a single day, however, having the skills to get those members to convert into traffic and sales is key.
Finally, you should know that Facebook is connected to millions of people and it is possible to get thousands of followers overnight. Regardless if you get thousands the first night or not, you can count on people who know you to spread the word about your product. Just do what you can on Facebook and never say no to someone who might do you some good in the long run. Be sure you are involved in any group that corresponds to your product or business and interact with the people in the group.
Shanix Pineda is a rising star in the blogging world who writes articles on affiliate marketing, advertising and MLM. His passion for blogging draws readers all over the world. Checkout his articles on MLM Success training and on Ambit Energy training