Honda launches its first 125cc automatic scooter ‘Activa 125’ in Raipur

- Kick-starts engaging ‘Step-up’ meet for Honda’s happy customers in Raipur
- Invites over 200 existing Honda customers to Step up in life with the new Activa 125
- Honda hands over keys of Activa 125 to first few selected customers in Raipur
- Activa 125 available in 2 variants starting at attractive Rs. 55,021 (Ex-showroom, Raipur)

Raipur, June 7, 2014: Honda Motorcycle & Scooter India Pvt. Ltd (HMSI), the fastest growing 2-wheeler company in India today launched its most powerful automatic scooter - Activa 125 in Raipurwith its unique and engaging ‘Step-Up’ meet at the popular Ambuja Mall,Raipur.

Today, Activa is undisputed first choice of India. For millions in India, Activa is synonymous with durability, reliability & consistent performance. Carrying forward this legacy of Activa, Activa 125 is Honda’s next strategic step towards reinforcing its market leadership and facilitating Indians to step up their daily ride for more power.

It is in this background that Honda organized the ‘Step Up’ meet in Raipur today. Through this, Honda enticedexisting automatic scooter customers to ‘Step Up’ in life with the new and exciting Activa 125.

In addition to the launch of new Activa 125 in Raipur, the ‘Step Up’ meet saw Honda officials handing over keys of new Activa 125 to the first few selectedcustomersin Raipur.

Parallely, HMSI organized a slew of fun activities to foster a deeper engagement with not just customers, but also their families. Nearly 200 existing happy customer families of Honda Activa and Honda Aviator were invitedto enjoy thefun filled Step-Up meet.

Introducing the new Activa 125, Mr.P.Rajagopi— Deputy General Manager, CentralRegion sales, Honda Motorcycle & Scooter India Pvt. Ltd., said, “HMSI has always been known for its durability, reliability and consistent performance. HMSI is looking to further expand its leadership in automatic scooter segment with the new Activa 125. Carrying forward legacy of Activa, Activa 125 is Honda’s most powerful automatic scooter promises the most compelling combination of power, mileage, comfort and advanced features in the segment. This event gives us an excellent platform to reach out to our customers and connect with them. The excellent feedback we have received on the event is a testimony to the growing customer trust on brand Honda.”

The newly launched ACTIVA 125 is sure to win hearts with its dominant style. The insistent front panel comes with catchy chrome bar, impressive headlight, vibrant instrument cluster and stylish indicators. The X shape broad tail lights and robust grab rail enhance the style quotient. At the heart of Activa 125 is Honda’s newly developed 125cc engine delivering superb net power of 6.4kw (8.6 BHP) @ 6500 rpm and amazing torque of [email protected] RPM.

The new Activa 125 is now available for sale in Raipur in two variants (Standard and Deluxe) at an attractive price starting from Rs 55,021Ex-showroom, Raipur.

For further information, please contact:
Honda Motorcycle & Scooter India Pvt. Ltd
Public Relations Department
[email protected]