Google update its search engine to the Hummingbird algorithm on its 15th birthday, September 27, 2013. The biggest search engine in the world started using this update on August 30 but officially released it about a month later. As per Google this new update will ensure that online search results will now be offered in a more human oriented way.
It does sound slightly weird — offering search results in a more human oriented way. It’s as if Google is now trying to read someone’s mind to offer search engine results. The way this is supposed to happen is rather simple. When someone uses a set of keywords to search in Google, the search engine will not just look at the words in a scattered manner. The meaning of the entire phrase will be understood so that much better search results can be offered.
As Google update its search engine to the Hummingbird algorithm what does it mean for the content creators? Are those websites that drive business through content have something to scare now? Will websites now need to change their entire content and drive a completely different content marketing strategy?
Content will actually play a huge role as Google update its search engine to the Hummingbird algorithm. The reason for this is that Google will now concentrate on the speech patterns of humans. For example, when someone wants to buy an Asterix comic book they would think, “Where can I buy Asterix comics for the best price?” However, they would type “Asterix comics online best price” when they search in Google. With this new update Google will target what its users think. And with mobile keyboards and voice searches becoming more and more important this seems to be an increasingly important option for Google.
Google uses its Knowledge Graph to pull out specific search engines based on the search keywords. With the new Hummingbird update the use of Knowledge Graph will not only become more intense but it will need to be used in a much better manner. Hence, those websites that use better content will now have precedence over other websites. While Google will keep focusing on keywords it will want to go to websites that offer what Google reads from the mind of its user.
The simplest way is to focus on being an authority in your space. An SEO expert can help you become that authoritative blogger or author and ensure your website gets the best through Hummingbird.
All these Google updates will keep on happening because Google’s aim is to make online search faster and better. Those websites that comply with these updates are the ones that are going to benefit. As of now Google update its search engine to the Hummingbird algorithm but this is not where it’s going to end. What websites need are good SEO practices performed by ethical SEO companies. SEO experts like Gamit have always been pro Google updates because this is what allows them to offer continuous value to their clients and customers.
Find more information about the Google Hummingbird algorithm by visiting Gamit website!