PRESS RELEASE
Eureka Forbes initiates mass awareness campaign to educate consumers about water quality through first-of-its-kind Aquaguard Water Test Kits
− Eureka Forbes initiates an awareness campaign to spread awareness about drinking water quality, its impact on health and the correct use of water purification technology
− Consumers learn about water contamination with first-of-its-kind Aquaguard Water Test Kits
Jaipur, September, 2014: Eureka Forbes, India’s market leader and pioneer in water purification for nearly 32 years, has initiated a nationwide mass awareness campaign to educate consumers about the impact of water contamination through first-of-its-kind Aquaguard Water Test Kits.
Contamination of drinking water has been identified as a critical public health issue by the World Health Organization (WHO), causing more than80% of all diseases. Turbid water during monsoons is especially common as it often enters old and porous pipelines, resulting in a surge in health related issues due to water contamination.Monitoring the bacteriological quality of drinking water is essential to control the presence of microorganisms that can cause severe health problems, the most common being gastrointestinal illness of diarrhea. Although gastrointestinal illness is usually non-life threatening in normal healthy adults, the risk of death increases among vulnerable groups such as infants, the elderly and immunosuppressed individuals. Contaminated water also causes illnesses such as cholera, typhoid, and hepatitis. Since most people do not clean their storage tanks frequently, it leads to the supply of filthy, contaminated water to households.However, while cleaning of storage tanks is equally important, it is also crucial to test the quality of water before consumption, especially during monsoons.
To understand the impact of water contamination and key issues with drinking water in India, Eureka Forbes and GFK had conducted a nationwide survey titled “Kya AapkaPaaniBeemar Hai” last year. The findings revealed some hard-hitting facts about water contamination being the biggest issue for more than 70% households in India. It also revealed that toxic chemicals like arsenic and lead and disease-causing bacteria are also contributing to the alarming increase in the water contamination.Keeping this mind, Eureka Forbes has designed this unique DIY (Do It Yourself) Aquaguard Water Test Kits, to allow people to test their water quality and apprehend its health quotient. Consumers can get a free demonstration by reaching out to a Eurochamp (Eureka Forbes’ salesperson specialist).
The Aquaguard Water Test Kits consist of five small cylindrical bottles, each consisting of a ‘bio pellet’, made of highly enriched microbial growth media, which helps detect contaminants in the water. The bottle should be filled with tap water to be tested and kept under ambient temperature of at least 35 degrees Celsius , away from direct sunlight(such as in a kitchen) for 24 hours. While clear or yellow water indicates it to be free of bacterial contaminants, change in the colour of water to black will signify the presence of contaminants indicating it to be unfit for consumption. If the colour changes to dark black, it could be contaminated with disease causing bacteria, such as HPC Bacteria, TC Bacteria, FC Bacteria or EC Bacteria.
Sharing his thoughts on the initiative, Mr. Marzin R. Shroff, CEO — Direct Sales & Senior Vice President — Marketing, Eureka Forbes Limited said, “Today, water contamination is the biggest and most persistent problem in India affecting thousands of lives, especially children. With water borne diseases like diarrhea, typhoid on the rise, it is becoming very vital to educate people about the precautionary measures to prevent such deadly diseases. Our campaign is a drive to safeguard health of Indians by educating them and their kids about their drinking water quality and the right purification technologies. We believe reaching out to them can make a huge difference in creating a healthier nation and invariably fighting water contamination problems.”
About Eureka Forbes:
Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organization with a gross group turnover of Rs.19,610 million for the year ending 31st March 2014. A part of ShapoorjiPallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of 15 mn happy customers, a reach of over 500 cities and towns in India and a global footprint across 35 countries. In addition to Asia’s largest direct sales force, it has dealer and institutional channels, an inventive business partner network, a rural channel and one of the most expansive service networks in India. In its 32 years of existence, Eureka Forbes has been a pioneer and trend setter in direct selling in India and today is one of the largest direct selling companies in the world. Aquaguard is the flagship water purifier brand of Eureka Forbes and has been conferred with numerous Indian and international awards for its superior technology.
About Aquaguard:
Aquaguard is the flagship water purification brand of Eureka Forbes and one of the largest selling in the world. Launched in 1984, Aquaguard was the first water purifier brand to be introduced in India. With a strong sales force of 5,500 people, over 6,000 service technicians and over 1500 service centres across India, Aquaguard is the most preferred choice of more than 10 million consumer homes in over 550 cities. With over 30 years of research and development, Aquaguard is the only water purifier brand in the country to develop 17 water purification technologies to combat 17 different water conditions in India. It has received more than 110 certifications by leading water laboratories all over the world and has been conferred with numerous Indian and international awards for its superior technology.
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