(Free Press Release) Vienna, Austria and Cairo, Egypt September 21, 2011 Egypt Yellow Pages Ltd, the Local Search Company, and caller-lookup company adaffix recently announced the launch of the adaffix application in Egypt.

adaffix is a free mobile application available for Android, Nokia Symbian, and BlackBerry smartphones. The award-winning application is a helpful tool for business-related calls. The application instantly suggests local alternatives if the user cannot reach a business by phone, as well as automatically displaying the name if the business is not yet in the user‘s contact list.

The adaffix application offers two main functions: AutoSuggest and Caller Lookup. AutoSuggest facilitates callers in contacting a local business. For instance, if a user dials the number of a locksmith in Cairo but cannot get through, within seconds adaffix shows other nearby locksmiths. The user can then call a suggested locksmith by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contact list on the mobile phone. This immediacy and simplicity makes this feature efficient and unique.

With the help of Caller Lookup, incoming calls from businesses are identified if the business is not in the user‘s contact list. When the phone rings, the name of the caller is displayed, and if the user misses a call, the name of the caller and the time of that call are displayed. With just one push of a button users can easily call back, and the name and number can be added to the user‘s contact list by another simple button click.

adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization, and Facebook ID, which displays the photo and real-time status of Facebook friends when they call. The application runs on smartphones supporting the operating systems Android, BlackBerry RIM, and Nokia Symbian.

“Partnering with adaffix allows us to introduce an advanced call recommendation application to Egypt Yellow Pages users,” said Marc Lambert, Managing Director of Egypt Yellow Pages Ltd. “The app‘s ability to automatically suggest alternate businesses to callers is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in Egypt.”

Claudia Dreier-Poepperl, adaffix founder and CEO, said, “We are delighted to add Egypt as the first African country to our international adaffix network, which includes Europe and North America. Based on the synergies between Egypt Yellow Pages high quality content and the adaffix application, smartphone users in Egypt will get a lot more out of a phone when making or receiving calls.”

Users can download the adaffix application for smartphones at Nokia OVI, Android Market, BlackBerry Appworld, and www.adaffix.com.

adaffix enriches the phone call experience by adding relevant local and social content to calls in real time. The company publishes a multiple award-winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, and Egypt. NameThatNumber is adaffix‘s B2B product offering for mobile network operators, which enhances traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 and headquartered in Vienna, Austria. For more information, visit http://adaffix.com/company. For the adaffix social media newsroom, go to adaffix.com/press. For adaffix on Twitter, click twitter.com/adaffix.

About Egypt Yellow Pages

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pagesâ„¢, Walking Fingers & Designâ„¢, and Yellow.com.egâ„¢ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution will surpass 370,000 print directories in 2011, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346

Contact: Lars Mourey
Director of Sales
Egypt Yellow Pages Ltd
+2 012 219 6954
[email protected]