Dr. Brannon Claytor Serving on ASAPS Committee Creating “Smart Beauty Guide”

Portsmouth, NH - Dr. Brannon Claytor, board certified plastic surgeon at Atlantic Plastic surgery Center, has been invited to serve on the Product Development Committee for the American Society of Aesthetic Plastic Surgeons. The committee, including Dr. Claytor, recently convened at the annual meeting of ASAPS in April in New York City.

One of the projects focused on by the Product Development Committee was “The Smart Beauty Guide” which will launch an all new interactive website in September, 2013. The “Smart Beauty Guide” website will serve as a reliable and professional resource for cosmetic surgery and aesthetic non-invasive procedures. Current and accurate description of plastic surgical procedures and guidance as to who is a good candidate for specific surgeries will be provided and approved by this group of board certified plastic surgeons. The goal is to help potential patients make informed, intelligent choices about cosmetic procedures and connect the website visitor with qualified local plastic surgeons.

The product development committee has chosen “Knowledge is a beautiful thing” and “The power to make smart decisions for more beautiful and natural looking results.” as their key phrases to convey the purpose and approach of the website. The website will seek to assist both men and women in acquiring accurate information prior to entering the decision making process of personal enhancement. Extensive information will be presented on all surgical procedures: breast augmentation with both saline and silicone, breast reduction, breast lift, gynecomastia (breast reduction for men), abdominoplasty, liposuction of the abdomen, buttocks and thighs, arms, facelift, eyelid lift and more. The website also features a “for men only” area, a cosmetic procedure planning toolkit and advice on how to pick the best plastic surgeon for yourself.

Non-invasive procedures featured on the Smart Beauty Guide website will include Botox, Dysport and other wrinkle reducers, facial fillers and laser procedures for facial enhancement such as Fraxel, Intense Pulsed light and Coolsculpting. Currently, many sites exist that are inaccurate, over-promising and direct the patient toward those who may not be board certified in plastic surgery, not board certified in any relevant discipline or who may not even be medically trained.

About Atlantic Plastic Surgery Center:
Atlantic Plastic Surgery Center is the practice of New Hampshire plastic surgeon, Dr. Lawrence Gray, since 1985. Dr. Gray is nationally and internationally recognized as the inventor of the scarless breast reduction, a revolutionary procedure that eliminates scars associated with the older, traditional method of breast reduction. He has a large following of satisfied patients from across New Hampshire, the United States and a number of foreign countries, who have sought him out for breast augmentation and scarless breast reduction. Dr. Gray has taught at educational conferences for the American Society for Aesthetic Plastic Surgeons and is the only member of the International Society of Plastic Surgeons from New Hampshire. Dr. Mark Ballentyne is a highly skilled physician who has been Director of Medical Aesthetics at the Skin Wellness Center since 2003. Dr. Ballentyne is board-certified by the American Academy of Family Practice Physicians, is licensed to practice in New Hampshire and will be fully certified by the Board of Aesthetic Medicine in September 2011. He has established a strong reputation for his talent in administering dermal fillers, BOTOX Cosmetic and Dysport injections, and Fraxel laser treatments. He is a national trainer for Allergan. Dr. Brannon Claytor is board certified in plastic and reconstructive surgery, as well as in hand surgery. Dr. Claytor is a fellow of the American College of Surgeons, offering patients a high level of skill, outstanding training and commitment to excellence in cosmetic, reconstructive and hand surgery. He completed an additional year of training in breast microsurgery, oncologic reconstruction and hand microsurgery at Washington University in St. Louis, Missouri and was on the teaching faculty of the Lahey Clinic Medical Center. For more details visit us at : http://www.atlanticplasticsurg.com.