Press Release                                                                                              For immediate release




Building conversations around conservation in 40,00,000 children across 15,000 schools in India


New Delhi, August, 2016: WWF-India and Discovery Kids today announced their partnership to host the 2016 edition of the Wild Wisdom Quiz - India’s biggest and only national-level wildlife quiz. Focusing on the theme of ‘Evolution and Biodiversity’, the quiz not only tests children’s knowledge about the planet and its various facets but also aims to build awareness and knowledge among children about the constantly evolving biological diversity that makes our planet special.


Discovery Kids & WWF-India’s Wild Wisdom Quiz 2016, reaching out to more than 15,000 schools and over 40,00,000 children,will be conducted in 13 cities across India,. Supported by theCentral Board of Secondary Education (CBSE), the quiz will be conducted at the primary,middle and senior level. The National Finale will be held in New Delhi in October during the Wildlife Week (Oct 2nd-8th). The top 3 winning teamswill be taken on an all-paid trip to a conservation landscape to witness on-ground activities as well as experience wildlife and nature like never before.


Registrations for the quiz are open till 15th August, 2016. To register, visit


Commenting on the association, Rajiv Bakshi, Vice President, Discovery South Asiasaid, “We are proud to associate with WWF India for the Wild Wisdom Quiz 2016. It is the ideal platform to engage young minds to learn about the rich natural heritage of our country. Our objective is to spread the message of a healthy and sustainable environment and encourage children to participate and take pride in our bio-diversity.”


“The tremendous response to the quiz isa testament to the growing awareness amongst young minds about theenvironment. It gives us immense pleasure and reassurance in the kind of work we do, to inspire and empower young minds of India, which might help them in taking action for a better future'',saidRadhikaSuri, Director, Environment Education, WWF-India.


The Discovery Kids & WWF-India’s Wild Wisdom Quiz 2016 aims to provide students anopportunity to delve deeper into the evolution and biodiversity of India and to think about our collective responsibility to preserve this legacy.




About Discovery Kids

Discovery Kids lets children explore their awesome world and ignites their natural curiosity by providing content that is fun and enriching for school-age kids. The channel stimulates learning and imagination, and provides a safe environment that parents can trust. Discovery Kids offers its young viewers a world of endless possibilities through informative and entertaining programming that explores adventure, nature, science, wildlife, history and technology. Launched in Asia Pacific in April 2012, Discovery Kids is currently available to 30 million subscribers across the region.  Find more details, log on to


About WWF-India

WWF-India is one of the largest conservation organizations engaged in wildlife and nature conservation in the country. It has an experience of over four decades in the field and has made its presence felt through a sustained effort not only towards nature and wildlife conservation, but sensitizing people by creating awareness through capacity building and enviro-legal activism.

It is a part of WWF International, which is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries.  WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.


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