CONTINUES TO BE THE NO.1 REGIONAL GENERAL ENTERTAINMENT CHANNEL IN THE REGION WITH SHOWS BUILT ON INTENSE RESEARCH AND LOCAL INSIGHT

 

BIG MAGIC CELEBRATES ITS 2^ND ANNIVERSARY

 

CONTINUES TO BE THE NO.1 REGIONAL GENERAL ENTERTAINMENT CHANNEL IN THE REGION WITH SHOWS BUILT ON INTENSE RESEARCH AND LOCAL INSIGHT

                                                                                                                                

LOCALLY PRODUCED SHOWS CREATE WAVES AMONG AUDIENCES

 

Lucknow, April 11, 2013: Reliance Broadcast Network’s BIG MAGIC, the regional general entertainment channel for the Hindi-speaking Heartland, today celebrates its 2^nd Anniversary of airing in the region. Having witnessed steady growth, BIG MAGIC is now the undisputed leader in Central India having beaten more established competition through shows that feature the local flavor that appeals most to its audiences. Through constant innovation and tapping previously unexplored entertainment opportunities, BIG MAGIC has, over the course of the past 2 years, fortified its position as the No.1 channel in Central India.

 

BIG MAGIC’s splendid lineup of shows targets a large variety of audiences through a volley of shows across genres including reality, crime, cookery, comedy and more. Among some of the more popular shows are BIG Memsaab - a unique show which highlights the hidden talent of housewives in the region, Police Files - a show which traces stories of some of the most heinous crimes in the region and is hosted by popular actor Ravi Kishan, Rasoi Ki Rani — a competitive cooking show hosted by celebrity chef Rakesh Sethi, and Mele Ka BIG Star — a unique talent hunt which scours the country’s biggest melas to bring forth hidden talent hosted by actor Vipul Roy and judged by folk singer Malini Awasthi.

 

Extending the success story of BIG MAGIC to the Bihar and Jharkhand region, a sister channel BIG MAGIC Bihar and Jharkhand was launched in January 2013 catering to the specific entertainment needs of audiences in the region. With the two channels moving hand-in-hand, the content on both channels is now being tailored to appeal to local audiences in both Uttar Pradesh and the Bihar & Jharkhand regions with their own unique flavours keeping viewers entertained.

 

Reliance Broadcast Network

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM - India's largest FM Network with 45 stations, reaching over four crore Indians each week; BIG CBS Networks - a joint venture with CBS Studios International offering English Entertainment Channels - Love, Spark and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL — a channel from the Company's joint venture with Europe's RTL Group, targeted at male audiences and positioned as the ultimate action destination; and BIG MAGIC — a regional General Entertainment Channel for the Hindi heartland featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Company has also launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the market. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; BIG PRODUCTIONS - the television content production division that caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information www.reliancebroadcast.com