Email marketing as the name suggests is the use of email in marketing communications. It is one of the popular forms of Online Marketing Services. Email Marketing is so popular because of the simple fact that sending email is much cheaper than most other forms of communication also email marketing has proved successful for a lot of businessmen. Cincinnati Email Marketing Services is one of the notable firms in this industry.
To Make Email Marketing successful, one has to do it properly. To get high results, one needs to be very careful. Following are the Do and Do not of Email Marketing.
Things that you can do
Create a powerful and a snappy subject line that doesn't sound like an ad. Most people are more likely to e-mail that are simple, newsy, and direct header.
You should use HTML rather than plain text. A well-designed newsletter is one that has a pitch containing product photos and that helps you get your message across.
You should always design the e-mail in such a way that the preview panes fit into an area no larger than about 600 pixels wide by 400 pixels deep.
You can also rely on list-management software or services to deal with subscription changes.
You should always track your messages' effectiveness. Most of the list-management tools track open rates, numbers of subscribers who unsubscribe, and click-through response. Also you can test different messages and subject lines to see which ones produce the best results.
Things that you should not do (Do not)
You should never get blacklisted. So use a spam checker to see whether your e-mail will pass through common filters or it might put you on a spam blacklist. Many mailing services have checkers of this type. Cincinnati Email Marketing would be the best option for you to seek expert advice.
Do not use JavaScript or background images. These JS will not show up for recipients who are using Outlook 2007.
Never fail to include an unsubscribe link and a physical mailing address along with your message, as required by federal anti-spam law. Also you should include a link to your company's privacy policy, too.
You should never assume that message recipients will see included images--some e-mail programs will not. The best way to do is to provide text descriptions for all graphics, and make sure your message is clear without the images. Do not send attachments.
One important thing that you should keep in mind is that never send at the wrong time. The best days to do / send business mailings are Tuesday through Thursday before 3 p.m. Evenings are also the best time.
E-mail marketing is an important strategy that one must fully understand it before venturing into it. She/he should be well equipped with all the rules and regulations. You should also be well on your way informing your customers about the goods and services that you provide. An informative and useful e-mail marketing campaign will definitely benefit your business if you execute it properly.
Author Bio:
My name is John Marshal and I have a passion for internet marketing, especially earned results or organic search results. I have been focused on Geo-targeted search results for the past 4 years and have watched as the market has become more and more in demand.
For more information about this article see following links:
http://www.topranktactics.com/2009/12/05/how-to-recover-e-mail-marketing-mistakes
http://www.ajspromotionalmedia.com/SEO-SEM-Article.html