(Free Press Release)

Buy a Mahindra Scooter & get petrol free*!

Mahindra 2 Wheelers introduces Long Drive Offer - Rs. 1500/- discount
for buying petrol on every scooter purchased this festive season

September, 2011, Mumbai: This festive season, Mahindra 2 Wheelers offers its customers the opportunity to celebrate without worrying about increasing petrol prices. The company‘s Long Drive Offer ensures a petrol discount of Rs. 1500* on purchase of any Mahindra Scooter, allowing the owner to spend that amount on petrol. This exciting offer is valid from September 15 October 31, 2011, at M2W dealerships across the country.

“Festivals are usually the time to visit near and dear ones, to seek blessings and to share happiness. However, increasing fuel costs may have dampened the joy of travelling and visiting friends and relatives. This unique offer is our way of ensuring that all our customers can enjoy a worry-free festive season,” said Mr. Viren Popli, Sr. V.P Marketing, Sales and Customer Care, Mahindra 2 Wheelers.

The company has been promoting the offer through television and print advertisements featuring brand ambassador, Kareena Kapoor. The highly engaging television campaign shows a peppy Kareena enjoying long drives with her family and has very catchy music. The campaign has been directed by renowned director, Pradeep Sarkar and has already received a great response.

Mahindra 2 Wheelers‘ PowerScooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman‘s two-wheeler of choice. Over 2,90,000 consumers have purchased Mahindra scooters since it was first launched in 2009.

*T&C apply.

For further information, please visit www.mahindra.com and www.mahindra2wheelers.com

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For further information please contact:
Atul Malikram