BIG MAGIC LAUNCHES IN UDAIPUR WITH ACTRESSS DHARTI BHATT OF MAHI SAGAR
Udaipur, 17th September… BIG MAGIC positioned as India’s humor destination now comes to Udaipur as it officially launched the channel in the Royal City amidst much fan fare through a press conference with its show Mahi Sagar’s lead actress Mahi played by Dharti Bhatt. With the festive season around the corner, the timing couldn’t be more perfect for the Channel to launch in the City. With some of the biggest faces in comedy like Kiku Sharada, Delnaaz Irani, Kishwar Merchant, Upasana Singh, Humani Shivpuri Sumit Vats, Dharti Bhatt and Vandana Pathak, from across its key shows of Har Mushkiil Ka Hal Akbar-Birbal, Ajab Gajab Ghar Jamai, Mahi Sagar and Uff! Yeh Nadaniyaan and the festivities all set to kick in, the stage is set for BIG Magic to make the festivities truly magical.
Ensuring connect with the people of Udaipur, Dharti engaged with audiences through interactions on radio, meet and greet with contest winners, interactions with the press, a home visit of a lucky viewer and a lot more. Sharing with the people of Udaipur the entire show line up and the comedy offerings from the Channel, Dharti opened a new window of entertainment for the people of the City.
BIG Magic’s humor filled programming line-up, features shows which are created basis feedback and research from audiences of the core Hindi Heartland, thus delivering entertainment of their choice. All programs are tailored to ensure an engaging and entertaining watch for the entire family.
BIG Magic has already seen excellent traction with a strong reach across 85 million Indian households. BIG MAGIC has also demonstrated a 122% viewership growth over the last six months alone and offers marketers a 10% incremental reach in the markets of UP, MP and Rajasthan when compared to the top 6 GEC’s.
Speaking at the launch, actress Dharti Bhatt said, “I believe in the old proverb - laughter is the best medicine; and with the innovative rib-tickling shows on our channel, I know that viewers don't have to look elsewhere for their daily dose of laughter. BIG Magic and its artists are excited to reach the royal city and we look forward to entertaining the entire family each night on their television sets. I personally too want to come back to explore the city more.”
The comedy lineup on the channel:
NAME OF THE SHOW ABOUT THE SHOW Time
Raavi
Tale of the witty, quirky girl dressed up as a boy due to peculiar circumstances, has a new companion, the Magic Mobile
Monday to Thursday 7pm
MahiSagar A rib-tickling offering that revolves around the traditional small-town girl who is pitted against her politically distinguished mother-in-law.
Monday to Friday 7.30pm
Uff! Yeh Nadaniyaan
This is a dialogue-based situational comedy show that revolves around the lives of the Verma family.
Monday to Friday 8pm
Har Mushkil Ka Hal — Akbar Birbal
India’s first Historical Comedy, presents the popular childhood folktales in a fresh comedy avatar which represents the combination of wit and wisdom.
Monday to Friday 9pm
Ajab Gajab Ghar Jamai
This is a hilarious comic caper about the unusual Shaktishaali family follows a unique tradition of bringing home a son-in-law instead of sending the daughter to her sasuraal.
Monday to Friday 9.30pm
BIG MAGIC announces its availability in Gwalior as it strengthens distribution across the country. Gwalior viewers can tune into BIG Magic on DEN Nerworks and Hathway on channel number 9 and 76 respectively. Additionally BIG Magic is also available on key DTH players ranging Airtel, Videocon, DD Free Dish, Dish TV, and Reliance Digital TV along with, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.
Don’t miss the hilarious line up on BIG MAGIC every Monday- Friday, 7pm onwards, only on India’s one stop destination for Humour — BIG MAGIC
ABOUT RELIANCE BROADCAST NETWORK
Reliance Broadcast Network is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 Big FM - India's No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; Big Magic — which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland; Big Magic Ganga — the No. 1 regional Channel of Bihar and Jharkhand; Big Magic International — a channel targeted at the Indian Diaspora in the US and Canada; BIG Thrill — the destination for action entertainment; and Big Productions — its television content production division; For more information log on to www.reliancebroadcast.com
For more information please contact:
Ritu
PR 24x7 Network Ltd.
9827092823