Macclesfield, United Kingdom (July 14, 2010) Bella Mama, a leading supplier and distributor of breastfeeding clothes and tops in the United Kingdom, have launched a brand new, redesigned and easily-accessible website.

As part of their approach to providing a quality, easy-to-use service to clients, Bella Mama hope to demonstrate this commitment with the recent launch of their innovative website, with a focus on great user experience and convenience for website visitors.

The breastfeeding clothes specialists recognise that the homepage of their site in particular required attention, in order to make it easier for potential customers to locate the more essential areas and functions within the site. Some new homepage features that stem from these findings include a Shopping Bag and a Size Search function positioned towards the top of the page, to make keeping track of purchases and viewing the clothes available in particular sizes much simpler; thus creating a much more personalised experience for visitors to the site.

This combines with a more efficient design requiring less scrolling to make viewing all the relevant information easier for site visitors, and focuses more on providing a positive browsing experience for the users.

Staying connected with Bella Mama and keeping customers updated on news regarding breastfeeding clothes has also been given priority, in order for the company website to cater to a wider audience. There is now easy access for keeping in touch with the company via a range of different platforms, such as Facebook, Twitter, Blogger and YouTube; details for which can be clearly located towards the bottom of the homepage.

“With an all-new attractive, colour co-ordinated theme running throughout each of the pages, and the use of clear-cut boxes for distinguishing between different areas of content and site features, visitors can now browse the Bella Mama site with more ease and simplicity than ever before,” commented Kirsten Baxter, creator of Bella Mama. “The new design has given the site, and therefore our brand a great new image, and we hope that this will in turn increase customer confidence in our company.”

To find out more about Bella Mama and the nursing clothes and products they offer, visit their website at
or telephone 01260 252 625 during normal office hours.

About Bella Mama:

The brainchild of Kirsten Baxter, Bella Mama is a family-run business which stocks the best dual-purpose maternity and breastfeeding tops in the United Kingdom. Bella Mama was inspired by the birth of Kirsten‘s second child in March 2007, when she realised there were no stylish or comfortable, fashionable clothes for mothers wishing to breastfeed in public. Bella Mama supplies the best breastfeeding clothes with stretchy fabrics, yet with easy nursing access.


Bella Mama,

21 Symondley Road,

Sutton Lane Ends,


SK11 0HT,

Great Britain