Use your articles to create a blog. Add all of your articles to a free blog site such as WordPress or Blogger. This allows you to get more mileage out of your articles, and even though people talk all about Google penalizing your for duplicate content, most people don't understand that this mostly means duplicate content that resides on the same domain.
Make sure that your articles contain the information your reader is looking for. The simple act of repeating keywords with loads of filler, without including any real content that the reader wants, is going to put you on the fast track to nowhere. Your article needs to be something that people will want to read.
If you have a large group of people working for you and written copy and content, it is important that you pay them a reasonable rate. This ensures that they stay motivated and continue to write top notch copy for you. If you keep them happy, it will pay off in the long run.
Allow other blogs to have access to your articles. There are bloggers that will put up information written by others, on their websites. If you give them access to some of your content, you will have consistent exposure over time. This will increase your ranking in various search engines.
To help market your article, try to keep your content focused on a wider audience. This will make sure that it interests loyal readers and doesn't make any potential readers feel that the content is not for them. Don't overfill your content with too many industry-specific terms that not everybody will understand.
Make the first paragraph the best one. Readers and search engines alike believe that the first paragraph of your article is the most important one. Including the best information in this section is a good way to grab their attention. Make sure you keep it interesting and don't give away too much. You want them to read the rest of it, too.
Never submit an article without testing out all of your links. There is nothing more embarrassing than spending time to write an amazing article only to realize that your link is misspelled and leads to an error page. Take a few minutes to test your links and save yourself the hassle of realizing it when it is too late.
Include links in your article that go back to both your blog and the original post on the topic. Make the title of your blog the permanent link back to the post. Every article will then go back to a different aspect of your blog and search engines will see that you touch on a number of different subjects.
Make sure that the keywords in your resource box apply only to the article you are writing. Trying to include every keyword that you work on is going to be counterproductive. A reader searching for content on a particular keyword who ends up on your article that is completely unrelated is not going to be coming back for more.
There are several ways you can benefit from article marketing, and it provides a low cost that ensures you can enjoy full use of the practice. Building a greater presence in your community could rely on your ability to get into article marketing and work it for your business. With these tips at your disposal, you could enter into a great practice that can build quite a reputation and persona for you.
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