American Tourister Receives Designation
“Official Luggage of the Walt Disney World and Disneyland Resorts” in US
India, 29th November, 2012—American Tourister US has entered into a multi-year agreement with Walt Disney Parks and Resorts, making American Tourister in the United States the “Official Luggage of the Walt Disney World and Disneyland Resorts.” This new relationship aligns two companies synonymous with vacationing to provide fun-filled and magical experiences for guests from around the globe.
“Official Luggage of the Walt Disney World and Disneyland Resorts.”
The agreement is designed to provide American Tourister with a travel destination partner that reflects its fun, family-leisure travel brand positioning. It allows American Tourister to be the luggage brand associated with all of the anticipation and excitement that goes into packing for a trip to the Walt Disney World and Disneyland Resorts.
As part of the agreement, American Tourister will receive branding locations inside Disney’s Hollywood Studios; branding on luggage tags and direct mail offers to guests; as well as signage and commercial spots at the Old Spice Classic basketball tournament held at the ESPN Wide World of Sports Complex.
“We are very excited to enter into an alliance with Walt Disney Parks and Resorts,” said Lynne Berard, Vice President, Sales and Marketing, Samsonite. “Our goal is that Disney vacation goers will pack all of their Disney memories in American Tourister luggage for many years to come.”
“This alliance brings together two companies that share a commitment to providing high quality, memorable vacation experiences for travelers from around the globe,” said George Aguel, senior vice president, Corporate Alliances and Operating Participants, The Walt Disney Company.
In addition to promoting the new partnership at point of sale, online and in social media, American Tourister just launched a marketing campaign built around a new tagline, “Pack More Fun,” which will include the official Disney designation language.
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