Allen Solly celebrates an industry first collaboration with their exclusive collection for


April 2015: In a significant strategic collaboration announcement made by India’s

pioneer brand in semi formal dressing, Allen Solly, announced its exclusive

partnership with the most prestigious tennis event in the world, The Championships,

Wimbledon. This partnership and announcement also marks the launch of Allen

Solly’s sub-brand Solly Sport in its third decade of operations in the Indian retail


Solly Sport, with its Wimbledon collection will offer Indian consumers a chance to

experience the essence of the tennis championships through a line of apparel

distributed in more than 200 stores while establishing itself as the only brand in the

country to foster such a partnership.

According to Sooraj Bhat, Chief Operating Officer, Allen Solly, “Solly Sport has

partnered with Wimbledon to exclusively market a fashionable casual-wear line

under a licensing arrangement with Wimbledon. Lifestyle inspirations in apparel are

fast taking root in the Indian apparel scenario. Solly Sport is a tennis lifestyle brand

and we believe that our association with Wimbledon will bring to our consumers an

authentic tennis lifestyle line. We are really excited about such an association with

one of the most iconic global sporting events" he went on to add.

According to Mick Desmond, Commercial Director of Wimbledon: "We are

delighted to be announcing our exciting new association with Allen Solly.  Tennis and

Wimbledon have a long and illustrious history in India and it is on that great

foundation that we are looking to build an equally long and successful future.  Our

partnership with Allen Solly will be key to helping us achieve our aim of growing

awareness of the Wimbledon brand in this important market and we look forward to

working together over the coming years.”

Solly Sport will market an exclusive line of men's wear lifestyle apparel under a

licensing agreement with Wimbledon. The line was designed in collaboration with the

leading French design firm — Groupe Carlin International to bring cutting-edge on

and off court tennis fashion to the Indian consumer.  Similar to Allen Solly’s unique

proposition of Friday Dressing which revolutionised men’s fashion in India, the

Wimbledon line through its partnership will offer Indian consumers a chance to

experience the essence of The Championships. Solly Sport as a sub-brand has

already shown a lot of promise in the market and this sub-brand is likely to grow to

200 crores in the next three years.

Tennis is exploding in India with children and adults signing up for the game.

Increasingly, role models of iconic Indian sportsmen, encourage players to aspire to

the highest laurel in the sport. The Wimbledon collection will also be retailed from the

exclusive Allen Solly stores, department store Central and approved menswear

stores across the country. It will also be available to purchase online through its

official brand website

About Allen Solly:

Allen Solly was the pioneer in bringing the semi-formal revolution to the Indian

market post liberalization in India. It captured the imagination of young people and

professionals alike giving them a chance to make a fashion statement at work. The

brand has evolved rapidly in the past few years, becoming one of the fastest growing

brands in India. Allen Solly recently concluded a complete makeover after launching

a new logo and a new retail identity designed by a British design firm.

Allen Solly created ripples in the Indian market by releasing new rules in corporate

dress code. It scorned whites and greys thereby making the corporate world a

colourful and vibrant place. Originating from the large portfolio of international brands

of Coats Viyella — UK, Allen Solly truly has been the brand that transformed the way

people dressed by bringing in its concept of Relaxed Formal Wear to India — bold

and bright colours, concepts and patterns.

Allen Solly is currently retailed from 222 exclusive stores across India and is present

in all leading menswear stores and department stores. Overall, Allen Solly has been

growing aggressively at a CAGR of 34% and will end Financial Year 2015 at over

800 crores as retail revenue for the current year. The brand is operated in India by

the Aditya Birla Group.