Doing business the new way is the mantra for links building. The old days of haggling with other websites and forcibly publishing press releases are things of the past. Today if someone has to put a link to your website on theirs they need to know you, they need to trust you. And for this you need to put in some serious work, work that is worth mentioning in articles and blogs and work that is worthy of an award or two.
Today companies are doing many different things because everyone understands that human capital is the most important capital to have. So, you have companies arranging for employee engagement surveys. You have companies identifying action points from these surveys and working on them. You have companies clamoring to get into the "Great Place to Work" list so that they can attract the best talent from the market. All this contributes to making news and if you are able to make news today you have others starting to notice you. If you do something really good then other companies want to associate with you. And all this can lead to links building for your website.
Take for example a small or medium sized firm. These firms typically don't have so much money that they can advertise in national newspapers or spend more than $10,000 a month on SEO. So how can they create that ripple in the market so that the local newspapers find it worthwhile publishing? There are some simple ways that this can be done. One can arrange for the kids of the neighborhood to come together for a fun-filled event. One can sponsor a local Sunday lunch after church. Such ideas are available dime a dozen and for a very small investment one can become newsworthy. This is when the local newspapers start approaching. After all, they also need news to publish.
You may be wondering what all this has got to do with links building. But isn't it all obvious? What I'm trying to say here is that you need that trust and action around your business to be able to forge links with other websites. When you tell the online community about all those good things that you did wouldn't they sit up and take notice? People would love to read about your initiatives and businesses would love to replicate some of the work that you did. And for this they will knowingly and unknowingly spread the name of your website and link to you.
While everyone talks about the various tools and techniques that can be used for links building this article aims to educate you about using relationships to build links. When you have genuine news for press releases, testimonials to publish in your tweets and articles covering the benefits of such events you have others wanting to link with you.
Links building is not just about spending money on SEO. Do something different and your SEO partner will market it well enough.
Do your business in a slightly different way and you will find links building happening automatically. View our SEO Christmas offer for this year and decide if you want to give it a try!