Zen Mobile launches ultraphone U4
The Ultra Affordable Smartphone after U1


New Delhi: Zen Mobile (Teleecare Group), one of the top five mobile brand in India, today announced the launch of Zen MobileultraphoneU4, continuing its mission to deliver high quality, stylish devices that provide best access to social networking, Internet and information and best overall experience at an ultra-affordable price.


This is the second device under the Ultraphone category from Zen Mobile focusing on the smart and tech savvy youth of the country.These consumers want easy access to innovations such as easy-to-use dual-SIM, local services and content and popular apps, all with a superior user experience at an affordable price.

Powered by a 1 GHz processor, the new U4 is built for a fast web browsing, checking mails, blogs, sharing photographs, and updating status on social networking sites. Combined with the Android 2.3 gingerbread operating system, it gives unmatched CPU and graphics performance- best in its class features, keeping in mind the requirements of its consumers.


The new ultraphone U4 is bigger and better with 4.3 inch WVGA capacitive touchscreen, 3.2MP camera with flash, 1.3MP front camera, GPRS/EDGE, Wi-Fi, and Bluetooth with A2DP etc.


As a part of the initial phase, Homeshop18 - India’s first comprehensive virtual retail business will introduce the product in the market at a special price.


U4 will offer the power and reliability that customers have come to expect from Zen Mobiles. It is a beautifully designed phone,built with strong, top-of-the-line materials and long-lasting battery life, equipped to meet the needs of young, urban consumers who want to constantly stay in touch. U4 will give customers speed, power and revolutionary technology. The device offers powerful Web browsing capabilities and long-lasting battery life (Li-lon 1500mAh)allowing customers to browse the Web and watch videos without worrying about draining their device’s battery.


Entertainment and applications are also a core part of the U4.  It comes pre-loaded with a complete set of applications for one go access. A plethora of utility and entertainment applications on Google play, loads of applications like-Facebook, twitter and opera mini come pre-loaded with the phone.


WVGA capacitive display blended with a 1.3MP front camera delivers an awe-inspiring video call experiencewith skype. Zen Mobile U4 Ultraphone makes it possible to carry thousands of songs with support for 32 GB memory cards for the music lovers


Announcing the launch, Mr. Deepesh Gupta, Managing Director Zen Mobile, said, “We at Zen Mobiles aim to deliver consumer friendly products, at affordable prices with latest innovations in place. With our Zen Ultraphone U4, we continue our mission to bring something new to the rapidly evolving smartphone market of the country. Zen Ultraphone U4is the next from the innovative stable ofZen Mobiles. We promise to bringpioneering technologiesto the mobile users of today at ultra-affordable prices, in line with transformingconstantly evolving Android mobile experience of our consumers.”


“We have collaborated with HomeShop18.com — India’s leading virtual shopping destination with the most robust logistics footprint so that customers in smaller cities can also purchase this powerful device from the convenience of their homes.”


About Zen Mobiles


Founded in the year 2009, Zen Mobile are the pioneers in bringing the affordable mobile handsetsto the Indian shores equipped with the advanced technology. Zen Mobile is a brand of TeleecareGroup which has expertise in managing and distributing the best mobile brands in India for over 15years now. In a short span of 3 years, Zen Mobile has attained and build a distinct identity amongthe consumers and is the only brand in the handset industry to have shown a rapid growth of 100percent year on year.


Zen Mobile commitment to serve the masses comes with a vision to provide them with the best and most advanced technology in mobile handsets at an affordable price range. We at Zen Mobile hasalways endeavored in bringing the quality product with innovation and radical features, encashedwith style and finesse, catering to a common man who cannot own high-end handsets. Our handsetsare equipped with technology and features like Dual SIM, LED Torch, Long battery backup, 3Dscreen, and multimedia functions. Our technological innovation can be focused upon the fact thatZen Mobile is the first mobile handset company in India to have introduced Mobile 3DEntertainment in the market and have brought ‘the first 3D phone’ with preloaded content — S30,in the mobile handset market in India. We have almost inherent every feature for respectivecategory that completes a handset and shown remarkable growth in technology wise new launchesof the phones from time to time.


We as ZEN are firm believer of “Best Quality At Best Price” and always work on this mantra to makelatest technology available in the market. We conduct thorough research on technology beforeabsorbing it in our product. Our in-house team works round the clock to optimize and improve thetechnology for cost optimization thus transferring the benefits to our customers. Not only this, wefocus on our customer’s expectations so much that it reflects in the designing of each product.


With a turnover of Rs. 350 Crores which is expected to reach 550 Crores by end of fiscal year 2012-2013. Our consumer oriented technology advancement has always been the driving force forthe business & product strategies in Indian market. Zen is a firm believer in giving personal care toindividual customer. It believes, “A single well-handled complaint is the key to strengthen ourrelationship with customers”. ZEN mobile firmly values its goodwill and relationship with thecustomers hence tries to stay connected with them through their massive spread out service centres.


More than 550 service centres across India give us enough strength to meet upcoming servicedemands of the customers. We ensure our presence in every 2-5 kms of circumference where ourdistribution channel is operating.“The opening of these centres stems from their concern to provide the customers with best servicesand address each and every concern”.


For Further information please contact:

Akbar Ali