Cairo, Egypt — March 10, 2013 — Yellow Media, the Local Search Company, is now selling advertising on three of Egypt’s most popular web platforms —,, and

The three platforms belong to Sarmady, which is wholly owned by Vodafone. Through a cooperative agreement, Yellow Media can offer its customer base prime positioning and specially priced display advertising on these three high-traffic and very popular sites.

Launched in 2001, is the country’s most popular and trusted website for football and sports news. The website received 350 million page views and 5.5 million visitors in 2012. It features live coverage of top football matches from around the world, as well exclusive interviews., launched in 2003, is the number one automotive website in Egypt and the Middle East region. The site offers the most accurate, up-to-date information on new and used car pricing and dealerships in Egypt. was also founded in 2003 and has become Egypt’s most popular news aggregator, collecting news from more than 150 sources offering a wide range of perspectives. The website had 130 million visits in 2012.

For more information about Sarmady, go to

“Since 2011, Yellow Media and Sarmady have been working together to bring internet advertisers valuable ROI … we are extremely proud of this strategic partnership,” says Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd.
Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages and Yellow Media-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pagesâ„¢, Walking Fingers & Designâ„¢,â„¢,â„¢, and Offeratak.comâ„¢ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages print directory distribution will surpass 100,000 bilingual copies in 2013, and tens of millions of page views will be delivered on Yellow Media electronic properties and partner sites, as well as on the Google Search and Display networks.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346

Contact: Lars Mourey