WordPress is the best content management system (CMS) for getting a website found by Google and other major search engines, according to web designers who have analysed an array of CMS options over the past 12 months.

13th February , 2016 — WordPress is favoured by web designers and clients alike for its user-friendly interface, customisable layouts and numerous supported plugins. However, one of the key reasons why it’s gained such widespread praise is due to its SEO, or search engine optimisation-friendly features that can positively influence websites’ rankings in search engine results pages.

Such features are crucial for a website’s online success, particularly if businessesare eager to boost their leads and conversion rates. Unlike many other providers, WordPress is an open source CMS with a free license, which means it has become one of the most popular CMS choices for businesses of all kinds and has been downloaded more than 30 million times worldwide.

General Manager of Melbourne-based web design company Nothing But Web(http://www.nothingbutweb.com.au/), Gerard Roche, says that one of the main reasons why his team favours WordPress is because of its responsive design. “WordPress-built sites offer a great degree of flexibility when it comes to designing for multiple devices. It allows us to code in responsiveness so that the page will recognise when a user is accessing a site from a mobile device and adjust the pages accordingly.”

“A mobile site is becoming increasingly important for our clients, as research shows that these days, approximately 50% of visitors are accessing websites from mobile devices,” he says. WordPress’ unique SEO-friendly features include customisable URLs, which means developers can influence how a website is ranked on search engine results pages by inserting keywords and popular search phrases in the address line.

The CMS’ flexible website architecture makes it easy for both developers and clients to add page tags and page categories in order to create a sophisticated network of internal web links, which is also looked upon favourably by Google.

Nothing But Web’s Roche adds that another drawcard for WordPress is its integration with Pingomatic, which is a script that automatically submits new web content to search engines. “This feature is so useful because it streamlines the whole indexing process with Google. It’s a very efficient way of boosting the chances of a client’s website being ranked favourably by Google,” he says.

When these functions are brought together with targeted SEO strategies, such as those offered by Nothing But Web, the results are high-ranking websites that garner more traffic and generate more conversions. “WordPress has ultimately given many of our clients more bang for their buck, which is another reason why we enjoy using it so much,” Roche says.

For any media enquiries, please contact [email protected]. For further information on Nothing But Web, please visit http://www.nothingbutweb.com.au/

Media contact:
Gerard Roche
Call: 1300 847 908
Web: www.nothingbutweb.com.au
http://www.nothingbutweb.com.au/