(Free Press Release) In 1999 Darcy DiNucci an electronic information design consultant coined the term Web 2.0 in her article, "Fragmented Future". Although the concept is now associated with highly interactive web applications which allow users to exchange information and collaborate with each other. These web based applications are usually referred to virtual communities like social media website and these web communities have user generated contents in contrasts to other business websites.
In her article Darcy DiNucci emphasised on the design aspects of website including aesthetics and navigability as well as interconnectivity of everyday objects. As her article was aiming to web designers and website design companies reminding them to code for increasing versatility. This design based conception of Web 2.0 is still first point to consider for all modern web based applications ranging from small business website to large enterprise level web portal.
With increasing trends of gadgetry, people spend more time online and internet is becoming major source of information. That‘s why it is very important for every business to occupy their space in worldwide web. Websites are considered as interface of any business and they give the impression of business to their prospect customers/clients. It is very natural human are more attracted to beauty that‘s why clients prefer to contact those businesses which can convey their message effectively.
The idea behind the web 2.0 design is to engage customers through design innovations like rounded corners, pastel colours, smooth flash transitions and simple but more visually impactful design idea. These high targets are achieved with advanced web technologies like “Div Based†coding using CSS and search engine friendly JQuery based animation instead of heavy to flash movies. These things are then garnished with social media websites integrations and blogging systems.
Simplicity is the key to web 2.0 designs because it does not put stress on user/web-surfer to find required information. One of the best examples of simplicity is Google Search Engine. The next most important factor is navigability which ensures access to required information with as little effort as possible.These principles should be applied in every small business websites so that people can retrieve information easily and without stress in order to get good response through business website.
Common recommendation for all web 2.0 design which would attract more people and will make them to spend time on website which in return will bring more customers and this becomes very crucial for start up business.
Always Do
• Rounded Shapes
• Shades
• Standard Fonts
• Pastel Colours
• Best Footers Designs
• Interactive Menu
• Descriptive HTML/DHML (XML style), CSS
• JQuery
Never Do
• Java Applets
• Highly Flashy Animation
• Hardwired Layouts
• Totally Flash Based Website Design
A poor design can build negative image of company before customer actually deals with company and use its services or products. So it is very important to have a well designed website according to latest standards which loads without delays and can serve all sort of internet surfers with ease.
Author is CEO of nitGreen Web Solutions and advocate of Web 2.0 design and Web 2.0 Marketing. nitGreen provides top quality web services under one roof including web hosting, website design and development and search engine optimization