WD® INCREASES FOCUS IN UTTAR PRADESH
Tour to showcase an expansive product range that meets the needs of
consumers across segments
Lucknow — February 28, 2014 — WD®, a Western Digital company and storage industry leader is increasing its focus in Uttar Pradesh. As part of a multiple city tour that spans several weeks and touches cities across India, WD will demonstrate its wide range of products in Lucknow at Fun Republic Mall, Gomti Nagar on Saturday, March 1 and Sunday, March 2. With the growing adoption of external hard drives and full-fledged storage solutions that are designed for consumers, SMBs and enterprises, Uttar Pradesh is a key focus for WD in India.
Lucknow, Kanpur, Varanasi, Allahabad, Gorakhpur, Agra and Meerut are the primary cities that are driving demand for consumer storage solutions in Uttar Pradesh. WD is increasing its focus in the state by offering a broader product portfolio, and increasing availability of its products through a wider distribution network.
“Uttar Pradesh is one of the largest states in India and it has a huge base of end users, system integrators, channel partners and resellers. With this tour we aim to reach out to end consumers and partners so we can better understand their needs and bring them up-to-date on our initiatives, and share our global practices on business and technology,” said Khwaja Saifuddin, Senior Sales Director, Middle East, Africa & South Asia, WD. “Uttar Pradesh has a strong service sector and has some of the best educational institutions in the country. Cities like Lucknow, Kanpur and Varanasi boast a sizeable number of students leading to a high adoption level of storage products. We have seen consistent demand for premium products that includes desktop, notebook, AV/ DV drives and portable drives.”
Consumers in Uttar Pradesh are increasingly opting for high capacity hard disks. To date
1 TB drives contributed the most to the total number of hard drives sold in the state, which is higher than the national average capacity of 500 GB. The demand for higher capacity drives is expected to increase further in the next few months.
The growing number of laptop users in the state is expected to translate into demand for WD’s external product portfolio. “As one of the key markets, Uttar Pradesh sees a huge demand for our class leading external storage products. In terms of volumes of external products sold, we expect the state to grow at a healthy rate of 15% in the next six months,” added Saifuddin.
WD products are sold in Uttar Pradesh through a strong partner network that comprises five national distributors, around 30 partners, 300 resellers and 50 system integrators. WD’s current marketing campaign will reach out to end users in Lucknow across all three market segments via on-ground, in-city activities and via social platforms such as Facebook.
About WD
WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD’s leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company’s website at www.wd.com.
Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.
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Atul Malikram