Press Release for Haryana
Videocon Telecom attains incremental Customer Market leadership in Haryana, regains No. 1 position in Net Subscriber addition; registers best-in industry growth rate of 5.31%

~ One of the fastest growing networks, Videocon Telecom regains No. 1 position in Haryana in Net Subscriber addition, registers best in industry growth rate of 5.31% in its operational circles ~
~ Talks about its plans to offer 4G services at 2G rates. Chalks out its roll out plan for select cites of Haryana~

Haryana, May 21, 2014: Videocon Telecom, the youngest Telco in the country & vibrant telecom arm of the Indian conglomerate Videocon Group, attained No. 1 position in Haryana circle in Industry Net adds in Apr'14, winning the trust of customers as the preferred telecom brand. With a growth rate of 5.31% over the previous month, Videocon Telecom has registered best-in-industry growth in subscriber net addition in its operational circles. This is a testament to the fact that Videocon Telecom is fast becoming the most preferred and admired telecom brand.
The Telco also talked about its 4G rollout plan in the Haryana telecom circle. Starting with its 4G rollout in select cities, the telco will eventually expand its 4G footprint across the state. The telco plans to offer 4G services at 2G rates given that the download speeds on 4G is 5 to 50 times 3G, which shall mean a much lower time for the customer to download the same amount of data & hence the telco be able to engage a larger number of subscribers on its 4G Network. Further, the 4G FDD LTE technology comes with an advantage of low cost per bit compared to 2G/3G Networks.
Director & CEO of Videocon Telecom, Mr. Arvind Bali, commented "We are delighted to regain No. 1 position in Net subscriber addition in Haryana in April 14. We are targeting fair Customer & Revenue market share within FY 2014-15 in the Haryana telecom circle & the first step towards this is incremental Customer market leadership.”
"We are in final stages of chalking out our 4G rollout plan. Given the dynamics of a 4G Network, our Go to market strategy will be to offer 4G services at 2G rates. Typically a 2G Network offers speeds of 64 to 144 KBPS and a 3G Network offers speeds of upto 144 KBPS to 2 MBPS, while on 4G network one can practically get 5 to 50 times the 3G speeds depending on the available spectrum, and further 4G Network comes with an advantage of low cost per bit compared to 2G/3G Networks. The advantage of the 4th Generation LTE FDD experience will be the fact that, users will be able to download the same amount of data in much lesser time, and hence allowing us to accommodate more users and data download on our Network. So the way I am looking at our pricing strategy is not charging any premium from the customer for faster download 4G experience, instead, using that to our advantage to accommodate more subscribers and ensure a high Network-fill factor, and that will be possible when we offer 4G at 2G/3G rates", Mr. Bali added.

About Videocon Telecom

Videocon Telecom, the next-generation GSM mobile service network was launched by Rs. 25,000 crore Videocon Group. The company has partnered with global technology leaders to create a robust infrastructure featuring future ready mobile technologies. Powered by the most advanced GSM-EDGE network, Videocon Telecom aims to redefine the Indian mobile telecommunications industry by leveraging a combination of the parent company’s strong brand recall and retail reach with a spirit of innovation and customer centricity. Videocon endeavours to transform the life of every Indian consumer by changing the very paradigm of the way he communicates.
Videocon Telecom today symbolizes the market innovations and customer offerings rooted in the demands and needs of the Indian consumer. Videocon Telecom has notched up a subscriber base of over 7 million subscribers within a year of operations, a testament to the brand’s customer focused strategy. The company has invested significantly in research and development as well as in customer service to offer consumers innovative products and a superlative experience.
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